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New Orleans Saints Obtain Superdome Sponsorship Bid from Porn Web site

For the final decade, the New Orleans Saints have performed there. It’s dwelling to the Sugar Bowl yearly and this 12 months hosted the school soccer nationwide championship. The Mercedes-Benz Superdome is synonymous with high-quality NFL and faculty soccer. The identical high quality related to the German carmaker. With the automobile’s stadium sponsorship ending after 2021, one firm has jumped to the entrance of the road expressing its curiosity within the naming rights, and that has turned various heads.

New Orleans Saints Superdome shedding Mercedes-Benz sponsorship

Mercedes-Benz Superdome | Photograph by Chris Graythen/Getty ImagesRELATED: What Metropolis Has Hosted the Most Tremendous Bowls?

This week Mercedes-Benz introduced after 10 years it could not be renewing its contract with the New Orleans Saints Superdome, which has hosted seven Tremendous Bowls, the newest in 2013. As a substitute, the corporate could be focusing its sponsorship efforts on the New Orleans Saints’ NFC rival Atlanta Falcons and its Mercedes-Benz Stadium, which opened in 2017.

It’s been an ungainly state of affairs for the final three years with the luxurious automobile firm’s title on each stadiums of the rival groups inside the NFC South division. Along with the Falcons, Atlanta’s MLS staff, Atlanta United FC, performs in the identical constructing.

Mercedes-Benz additionally acknowledged it could honor its contract by way of July 2021. The corporate stated it understood the Saints should look to the way forward for the stadium. A Saints spokesman instructed Nola.com the method is already underway.

Stripchat pitches to sponsor stadium

With the New Orleans Saints’ stadium-naming rights open to bidders, the grownup web site Stripchat, which claims to be “one of the world’s leading adult webcam sites,” expressed its curiosity within the sponsorship. The corporate is providing $15 million. The corporate stated in its bid: 

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“In our opinion, New Orleans is the get together capital of america. It’s at all times been synonymous with nightlife and leisure. It comes alive at evening, with individuals wandering the neon-hued promenade of 1 probably the most well-known nightlife strips on the planet – Bourbon Road.

“I’d like to think that we here at Stripchat embody some of New Orleans’ character and flair. As one of the world’s leading adult webcam sites that averages over 60 million visitors per month, we know a thing or two about having a good time. We have been looking into penetrating the sports world and think this is a wonderful opportunity to do so by announcing a bid of up to $15,000,000 for the naming rights to the Superdome.”

Mercedes-Benz reportedly paid between $50-$60 million for the naming rights in 2011.  

BangBros pursued area sponsor with Miami Warmth

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Stripchat’s provide isn’t the primary time a porn-production firm has proven curiosity in spreading its model message by way of a sports activities venue. In 2019, Miami-based porn manufacturing firm BangBros made comparable headlines when it provided $10 million to sponsor American Airways Area, dwelling of the Miami Warmth, which had an settlement with the airline that expired in December.

The provide was by no means accepted, the Miami Warmth by no means discovered a sponsor, and the world stays referred to as American Airways Area whereas Miami-Dade County searches for a brand new naming-rights accomplice. Earlier than the venue’s opening in 1999, the unique naming-rights cope with the airline totaled $2.1 million yearly as a part of a 20-year sponsorship.

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Whereas each stadium sponsorships are worth thousands and thousands, the Miami area pales compared to an iconic stadium just like the Superdome, which is at present present process a $450-million renovation and can host the Ultimate 4 in 2022 and Tremendous Bowl in 2024. 

In these powerful monetary instances, the New Orleans Saints would possibly discover themselves in a case much like the Miami area with restricted to no choices. If that seems to be the case, the group is perhaps prepared to hearken to all gives and probably add just a little spice to The Massive Simple.

Jung Min-seo

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