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EasyEquities focusing on life insurance because of its youthful clientele

EasyEquities, among SA’s largest online share-buying platforms, has set its sights on interrupting the conventional life insurance industry, with programs at the following 18 weeks to establish a new product aimed in its youthful customer base.

Charles Savage, CEO of JSE-listed Purple Group, that possesses 70% of EasyEquities, stated that the team believed there has been a gap from the marketplace following its yearly customer survey found almost all of its contributors were underinsured.

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Oliver Smith

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