PARIS, July 1, 2020 /PRNewswire/ — Itiviti, a number one expertise and repair supplier to monetary establishments worldwide, immediately publicizes the appointment of Mireille Adebiyi as Head of Advertising and marketing & Communications. Mireille has 17 years of expertise inside Fintech. Earlier than becoming a member of Itiviti, she spent most of her profession at Murex and joins from AI pioneer Yseop, the place she held her most up-to-date place as Chief Advertising and marketing Officer.
Mireille started her profession in London for a Paris-headquartered software program supplier, creating the corporate’s advertising and marketing and gross sales help processes, which began her journey into the B2B monetary software program business. For the previous 17 years, she has run international advertising and marketing and communications for 2 of the highest ten French software program suppliers, main new initiatives to lift model consciousness whereas working intently with administration groups to help total firm technique.
Mireille might be primarily based in Paris and answerable for advertising and marketing technique, communications, branding, and company messaging with a powerful give attention to digital advertising and marketing and might be a part of Itiviti’s Govt Administration workforce, reporting to CEO Rob Mackay.
“Mireille has a stable understanding of our enterprise & prospects, having spent the vast majority of her profession working inside buying and selling software program. Digital advertising and marketing is changing into an more and more distinguished space of focus inside Itiviti, and Mireille brings intensive expertise and energy to additional our technique. I’m assured she might be a helpful addition to our Govt workforce,” stated Rob Mackay, CEO, Itiviti.”Through the years, I’ve been capable of observe firsthand the transformation of an business deeply formed by technological evolution. The put up COVID-19 panorama turns digital and innovation into an crucial to succeed, and that applies each for advertising and marketing and fintech. I’m significantly thrilled to be becoming a member of Itiviti as the corporate marks its ambitions to ship the platform of the long run, the place capital markets experience and steady innovation meet.” stated Mireille Adebiyi.
Itiviti permits monetary establishments worldwide to evolve their buying and selling and seize tomorrow. With modern expertise, deep experience, and a dedication to service, we assist prospects seize market alternatives and information them by regulatory change.
High-tier banks, brokers, buying and selling companies, and institutional traders depend on Itiviti’s options to service their shoppers, hook up with markets, and commerce smarter in all asset courses by consolidating buying and selling platforms and leveraging automation to maneuver quicker.
A worldwide expertise and repair supplier, we provide probably the most modern, constant, and dependable connectivity and buying and selling options obtainable.
With a presence in all main monetary facilities and serving round 2,000 prospects in over 50 nations, Itiviti delivers on a worldwide scale.
For extra data, please go to www.itiviti.com
Itiviti is owned by Nordic Capital.
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Head of Content material Advertising and marketing, PR & Communications, Itiviti
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SOURCE Itiviti Group AB