Revealed on July ninth, 2020 |
by Zachary Shahan
July ninth, 2020 by Zachary Shahan
I don’t reward plenty of vehicles on their seems to be. I don’t usually smack-talk their seems to be both if I feel they’re tremendous ugly. I feel aesthetics are extremely subjective, I simply don’t like “criticizing for the fun of it,” and, sadly, I don’t discover many autos visually interesting. The Lucid Air, although …
The within and the surface of this automobile is to drool over. Of the various EV startups we’ve coated over time, only some have appeared to me to be actually compelling and more likely to develop and survive. Lucid Motors has taken a very long time to get off the bottom, but it surely’s one of many few that I do have hope for. I may very properly be mistaken — it is a bloody exhausting business to interrupt into — however Lucid provides me the identical emotions of inspiration, hope, and stable structure that Tesla did.
Moreover, apart from being lovely, Lucid’s vehicles are increased environment friendly. The Lucid Air reportedly achieved one of the best aerodynamic score (coefficient of drag) within the business, and essential achievement for driving vary and value, but additionally essential for autonomous driving and constructing a automobile round a pc, one thing I imaging Lucid will come again to at a future time.
Lucid Motors now has some progress on the way it plans to promote its autos, and the timing may be glorious with the rise of Tesla stock [TSLA] — full disclosure: I’m a shareholder — and quick rising consciousness about Tesla and the business as an entire.
Is Lucid the subsequent Tesla? In fact not. There isn’t a subsequent Tesla — Tesla is Tesla and ceaselessly would be the solely Tesla (so far as automakers and power firms go). Nonetheless, Lucid may definitely experience the wave of EV curiosity fantastically and discover plenty of joyful clients.
I met a man at a Supercharger a number of days in the past who was driving a Tesla Model S (his spouse’s Model S, however he largely drove it for some undisclosed purpose). He mentioned that he had simply put down a reservation on a Lucid Air a number of weeks in the past. I count on many such conversations will probably be occurring at Tesla Superchargers over time. Folks like variety, and you may recognize a couple of high-tech, lovely product in an business. Love is boundless, and it might definitely be shared past one model or one model!
Yesterday, Lucid revealed that it’s opening 20 shops (Lucid Studios) and repair facilities in North America within the subsequent 12 months and a half, by the tip of 2021. That signifies the corporate is able to transfer. It will need to have its automobile finalized and practically prepared for manufacturing. Certainly, manufacturing is about to begin in late 2020 at Lucid’s new manufacturing unit in Casa Grande, Arizona. The truth is, evidently Lucid has been working in overdrive regardless of the pandemic to be able to get manufacturing, the reveal, and the Lucid Studio rollout prepared. A press launch from a number of weeks in the past revealed:
“As Lucid’s 1,000+ employees return to work in a phased approach based on local and state mandates – with none ever laid off or furloughed – they resume vehicle development work that was only briefly delayed during shelter-in-place. Furthermore, that effort is accelerated by over 160 new employees who were hired in the last 90 days alone, with the goal of adding over 700 by the end of 2020.”
The Lucid Studios comply with the identical pattern as Tesla’s shops, promoting on to customers in engaging retail settings — not automobile dealership tons. The primary spherical of Studios and repair facilities will probably be within the following places:
Silicon Valley Studio: Situated at Lucid’s World Headquarters in Newark, CA
Los Angeles Studios: Situated at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century Metropolis in Century Metropolis, CA
Los Angeles Service Heart: Situated at 9022 Wilshire Blvd in Beverly Hills, CA
San Jose Studio: Situated at Westfield Valley Truthful in San Jose, CA
Miami Studio: Situated at Brickell Metropolis Centre in Miami, FL
West Palm Seaside Studio: Situated at Rosemary Sq. in West Palm Seaside, FL
New York Metropolis Studio: Situated within the Meatpacking District, NY
DC Metro Studio: Situated at Tysons Nook Heart in Tysons, VA
The main target is 100% on luxurious with Lucid — because it appears it must be to interrupt into the auto business as a startup aiming for enormous progress — and that’s carried by in its Studios as properly, which the corporate signifies have a “California-inspired design aesthetic.” Who doesn’t love California and California design, am I proper?
In order for you the PR fluff on this — and I’ve to say that I even discover this delightfully interesting for as soon as — right here’s a few of that: “To that end, Lucid purposely selected spaces with relatively small footprints in high-traffic areas, where customers can spend time in a thoughtfully designed space that highlights Lucid’s advanced technology in a warm atmosphere of natural, sustainable materials.” I feel the messaging is obvious: That is the brand new Tesla. Need one?
Frankly, for individuals who obtained in on Tesla late, it’s interesting. Now you will be one of many first to find Lucid. You possibly can’t replicate being the breakthrough firm in an entire new world, and Lucid has an amazing avenue forward of itself to show that it may be an awesome automobile firm, if no more. Nonetheless, it’s a contemporary, engaging face in an business that may lastly be prepared for one.
Moreover, Lucid carries on the Tesla mission with its personal new type and character. Lucid CEO and CTO Peter Rawlinson, who labored at Tesla again within the day, says: “Just as the Lucid Air is meticulously designed and engineered to be a new benchmark in the luxury electric car segment, we designed Lucid Studios to be engaging, to start conversations and to help educate people about the performance and efficiency benchmarks possible in an electric vehicle.”
We write about electrical autos rather a lot. There are few that make me assume: “Hmm, maybe I could have one of those someday.” I’ve a sense I’m not the one one in that boat.
A full reveal of the manufacturing model of the Lucid Air is approaching September 9, 2020. Keep tuned!
The little bit we all know concerning the automobile to this point is that, “That includes luxurious inside area in a mid-size exterior footprint, the Air will probably be able to over 400 miles vary and 0-60 mph in underneath 2.5 seconds.
Learn extra about Lucid Motors and the Lucid Air in CleanTechnica‘s archives.
All images courtesy Lucid Motors
Newest CleanTechnica.TV Episode
Newest Cleantech Discuss Episode
Tags: Lucid Air, Lucid Motors, Lucid Studios, Peter Rawlinson
In regards to the Writer
Zachary Shahan is tryin’ to assist society assist itself one phrase at a time. He spends most of his time right here on CleanTechnica as its director, chief editor, and CEO. Zach is acknowledged globally as an electrical car, photo voltaic power, and power storage skilled. He has offered about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.
Zach has long-term investments in Tesla [TSLA] — after years of overlaying photo voltaic and EVs, he merely has plenty of religion on this firm and appears like it’s a good cleantech firm to put money into. However he doesn’t provide (explicitly or implicitly) funding recommendation of any type on Tesla or every other firm.