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FINTECH ZOOM SERVICES
Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom or sides of Fintech ZOOM website. The former type of banner advertisement is called a leaderboard positioned in top of page and skyscraper or square is positioned on a web page’s sidebars. Banner ads are image-based rather than text-based and are a popular form of online advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website (for instance a ICO website).
- Standard ads: displayed within your content or in widget areas
- Fly in ads: slide into view in the bottom right-hand corner of the screen
- Popup ads: jump out at visitors to generate maximum attention
- Corner peelers: the top right corner of your website is “peeled” back to reveal an ad
- Background ads: a full-screen ad sits behind your content
The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for. From brand awareness to retargeting.
Native kinds of online ads
Native forms of online advertising are those ad units that blend with the rest of the content on the landing pages, imitating their interface, design, and functions.
Native types of digital advertising appeared not a long time ago when it turned out that banners are no longer functional because of their aggressive approach, flashy creatives that distort the website’s interface, and user banner blindness.
The most common native ads are sponsored posts, recommended and in-feed content; they are served equally good on the mobiles and desktop. Native ads also pop up in the search engine results at the top marked as “ad” at the snippet.
Unlike other forms of internet advertising, native ads are viewed 53% more and shared in 32% of cases. They have a high engagement rate because such ad types bring value to the users providing them with useful and relevant content.
In order to make such ad effective advertiser should:
- Mark sponsored material with “ad” tag
- Make the material interesting and useful
- Add the share functions to the creative
Video types of web advertising
Video types of ads generally work 14% better in applications and 8% better on mobiles in comparison to desktop. On average, mobile video ads gather more shares and achieve better completion rates than those on desktop. For instance, rewarded video ads that function only in apps provide users with incentives for ad watching (in-game bonuses, items, etc.). In order to get the reward, users watch video ads instead of skipping them, which results in much greater completion and effectiveness style=”float: left; max-width: 325px; margin-right: 10px;”
Apart from rewarded ads, there are other popular mobile and in-app ad units like natives and interstitials.
Today video online advertising formats are not limited by the ads on Youtube. Advertisers can easily use freshly-baked interactive creatives and channel them to particular audience groups through programmatic advertising methods.
When it comes to the most popular video ad sizes, it’s worth to point out, that they will depend on the width of the video player installed on the publisher’s website. As a rule, small and medium video sizes (measured in pixels) don’t irritate the view. This translates into better user experience and explains why they are usually preferred over large ones.
Video-ads significantly contribute to seamless user experience on the publisher’s website and to the effectiveness of advertising campaigns. Here are the few tips to make them convert better:
- The right duration (between 15 and 30 seconds)
- Bright, engaging plot incentive
- Vivid CTA
Display examples of digital ads
Digital ads that belong to the display incorporate an extensive pool of creatives: those can be video, textual, including pop-ups, flash banners, animated, and static images.
In the majority of cases, advertisers chose banner ads because of their cost-efficiency and ease of use, they are supported on many platforms, mobile or desktop and in different resolutions.
Different online ads that belong to display kind usually generate relevant traffic as they are supported by the variety of ad platforms that have targeting functions and retargeting campaigns.
The most popular display ad formats for desktop/mobile web are considered to be 300*250, 728*90, 160*600, 336*280, and 300*600
Display ads can improve brand recognition, raise awareness of the product and collect more leads during an advertising campaign. The main basis of serving display ads is choosing the right ad platform with targeting and equipping display creative with such elements:
- Captivating offer
- Selling content
- Catchy design
Interstitial types of web ads
Interstitial types of online display advertising commonly used on the mobile platform and in applications as banners and videos.
Being among the best types of online advertising for a mobile platform, interstitial videos usually cover the whole user screen in-between game intervals, at the beginning of the app loading or the webpage loading.
After the banner ads are shown on the screen, their time expires and they disappear. It is important to let the user the option to click on the ad immediately or close it right away.
The fact that banner ads and videos usually appear at the logical interruptions makes interstitials less aggressive but, nevertheless, immersive and memorable. Interstitials on average achieve 70% higher CTR than simple banners.
Their most popular sizes are 1024*768 px for desktop and tablet. The most popular smartphone interstitial resolution is 320*480 pixels.
Interstitial-based types of online advertising campaigns will demand more advanced ad platforms with a higher capacity as a creative may have greater weight. It is recommended to serve interstitial ads programmatically and configure the asynchronous creative loading inside the app’s settings. What’s also important:
- Place the ads in the apps with relevant subject
- The app has essential intervals
- Don’t overstuff app with ads (tune the frequency)
Expandable online ads
What are the best online ads that work best against banner blindness syndrome? Right, there’s no match to expandable online ads when the greater visibility should be achieved.
Expandable types of online ads display banners, typically appear in-app or in mobiles when they’re triggered by the user’s behavior such as mouse hover, click or tap at the adjacent area or page scroll.
Expandable banner ads may grow in size and reach much larger dimensions when the user activates them. Such form of online advertising is very memorable, interactive, and engaging, according to IAB their engagement rate is 25% higher than average.
Expandable online ads, however, can be highly annoying for users, that’s why specialists recommend serving them through the ad platforms which can eliminate the frequency cap in the campaign settings. It’s also important to:
- Set measurement for interaction and expansion rates
- Make sure creative shuts with hover or click-off
- Set the right timing for creative (around 5-10 sec.)
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