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Golden Spiral Named Marketing Mentor for Fintech Accelerator

Golden Spiral, a Nashville-based B2B technology marketing agency, has been named the marketing agency mentor for the Venture Center, a fintech accelerator based in Little Rock, Ark.

“It is our role to help the companies in the Venture Center cohorts tell a clear and compelling story to the market that will speed traction and adoption,” says John Farkas, founder and chief executive officer for Golden Spiral. “It’s a process that really energizes us, and we’re honored to have the Venture Center bring us on board to help.”

Golden Spiral provides hands-on coaching to the 10 companies selected for two 12-week accelerators, which are designed to boost the growth of early-stage companies and help them validate their technology. The agency recently completed the Independent Community Bankers Association (ICBA) ThinkTech accelerator in February and will return to Little Rock this June for the FIS Fintech Accelerator.

“The mid-market financial ecosystem in our country is in desperate need of of innovation. FIS and the ICBA know that need first hand,” continued Farkas. “I am impressed with their commitment to accelerate change. Their partnership with the Venture Center and their investment in these exciting companies is the right thing at the right time.”

Each accelerator brings in mentors from a variety of areas, such as product development, pricing, regulatory and compliance issues, marketing, and funding. The comprehensive curriculum aids in strategically addressing go-to-market, business and finance challenges.

Of the final eight companies selected for the February cohort, six are from the United States, one is from France, and one is from Israel.

“We chose Golden Spiral because of the agency’s experience with fintech and its laser focus on helping B2B tech companies shape their marketing efforts,” says Wayne Miller, executive director of the Venture Center. “Golden Spiral brings a comprehensive approach to help its existing fintech clients flourish, and we knew it could bring that expertise to help our cohort members understand the essential nature of effective marketing.”

For the cohort sessions, Golden Spiral focuses on positioning and messaging efforts, as well as conducting online audits for each of the cohort participants.

About Golden Spiral 
Golden Spiral is a specialized, integrated marketing agency that exists to help clients realize their brand identity, position in the market, growth objectives and leadership of the market. The company, founded in 2012, focuses exclusively on B2B companies with technology-driven solutions. Golden Spiral core services include strategy and branding, design, content marketing, digital marketing, web and SEO, and public relations. It delivers these services to fintech, AI, health tech and cybersecurity clients across the country.

About ICBA 
The Independent Community Bankers of America® creates and promotes an environment where community banks flourish. With more than 52,000 locations nationwide, community banks constitute 99 percent of all banks, employ more than 760,000 Americans and are the only physical banking presence in one in five U.S. counties. Holding more than $4.9 trillion in assets, $3.9 trillion in deposits, and $3.4 trillion in loans to consumers, small businesses and the agricultural community, community banks channel local deposits into the Main Streets and neighborhoods they serve, spurring job creation, fostering innovation and fueling their customers’ dreams in communities throughout America. https://www.icba.org.

About FIS 
FIS is a global leader in financial services technology, with a focus on retail and institutional banking, payments, asset and wealth management, risk and compliance, and outsourcing solutions. Through the depth and breadth of our solutions portfolio, global capabilities and domain expertise, FIS serves more than 20,000 clients in over 130 countries. Headquartered in Jacksonville, Fla., FIS employs more than 52,000 people worldwide and holds leadership positions in payment processing, financial software and banking solutions. Providing software, services and outsourcing of the technology that empowers the financial world, FIS is a Fortune 500 company and is a member of Standard & Poor’s 500® Index. For more information about FIS, visit www.fisglobal.com.

Oliver Smith

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