House NK made the strategic choice to alter its cost supplier to reinforce the posh buyer expertise it offers, and launch sooner into new areas. A various vary of cost options and a deep understanding of native markets was essential to House NK when selecting a cost companion. Utilizing Adyen’s singular platform, House NK can have visibility of transactions throughout areas to higher perceive tendencies and optimise the strategy in every market.
“As a business looking to expand into new markets, it was important to us that we were able to offer our new customers the best possible online shopper experience using their preferred payment method. While the UK and US, our biggest markets, have very similar payment methods, we receive significant orders from the APAC region where there are numerous payment options and preferences. Now, we are able to create localised payment sites to improve the customer experience for our Asian customers and offer their preferred payment methods,” mentioned Andy Lightfoot, CEO UK & US at House NK.
Pace of deployment was a key consideration for House NK because it seemed to increase to new markets. They wanted a supplier that would supply native companies shortly with minimal growth time to turn into operational.
“As a luxury retailer, it was important we helped create a customer experience for Space NK that has a high-end feel. Offering several different payment options quickly and easily, to tailor the experience to each customer is key. By helping Space NK streamline the buying process the company ensure that its reputation and image of high-end luxury runs right through from the in-store or online experience, through to payment and the end product itself,” mentioned Myles Dawson, UK Managing Director, Adyen.
House NK may also roll out Adyen’s RevenueProtect product as a part of its dedication to greatest observe buyer expertise and fraud prevention. Through the use of machine studying and a rule-based strategy, RevenueProtect can establish the behaviours behind every transaction, permitting House NK to higher decide real consumers and block fraudsters with out including pointless friction to the checkout.
“We are confident that with Adyen acting as our payments provider, the buying experience will match the luxurious products that our customers are buying. We are excited to be working with them across a broad range of regions and look forward to expanding our partnership in due course,” concluded Andy Lightfoot.
Adyen (AMS: ADYEN) is the funds platform of selection for most of the world’s main corporations, offering a contemporary end-to-end infrastructure connecting on to Visa, Mastercard, and shoppers’ globally most well-liked cost strategies. Adyen delivers frictionless funds throughout on-line, cell, and in-store channels. With places of work internationally, Adyen serves prospects together with Fb, Uber, Spotify, Casper, Bonobos and L’Oréal.
The cooperation with House NK as described on this service provider replace underlines Adyen’s steady progress with present and new retailers over time.
About House NK
Beginning out as a single retailer in Covent Backyard in 1993, House NK has turn into the final word vacation spot for magnificence discovery – dwelling to 69 shops throughout the UK and Eire in addition to 31 places within the US together with free-standing shops and boutiques at Bloomingdale’s and Nordstrom.
In our shops and on-line, you can find a finely-honed edit of essentially the most modern merchandise within the magnificence world, together with super-charged skincare, cutting-edge cosmetics and game-changing devices. This distinctive choice contains over 70 manufacturers, together with Eve Lom, Laura Mercier, Nars and extra.
Delivering a private and bespoke service is of the utmost significance to us, and our group of extremely skilled make-up artists and pores and skin and hair care specialists is dedicated to providing well-informed, unbiased recommendation on the merchandise and distinctive experiences tailor-made to your distinctive wants.
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Adyen – House NK