Replace: Sadly the video has been eliminated. If I discover it anyplace else on-line I’ll you’ll want to put up it.
Admittedly there are extra necessary issues occurring on the earth than new airline security movies, although I discover this fascinating nonetheless.
American Airways’ new security video
We’ve recognized for some time that American Airways was presupposed to introduce a brand new security video, which was to coincide with their introduction of latest uniforms a number of weeks again.
American hasn’t truly made the change over to the brand new security video, given all the things else occurring on the earth. View from the Wing flags what appears to be American’s new security video, which is the primary time I’ve seen it leak.
The video was initially printed on Vimeo by Charlie Uniform Tango, the manufacturing firm that labored on the video. Sadly they’ve now deleted it inside hours of the video getting consideration.
I feel it’s protected to say that that is the brand new video, provided that the staff are sporting the brand new uniforms.
For context, right here’s American’s previous security video:
My ideas on the brand new security video
This security video isn’t going to win any awards. It’s not like American Airways was going to have a comedy routine or rap battle of their security video, in order that’s not too stunning.
My preliminary tackle the video is the next:
I like that the video is visually fascinating to look at and that it’s not annoying, within the sense that frequent flyers shouldn’t be bothered by it
I don’t just like the outrageously faux smiles all staff have; the grins are simply so large that it reeks of insincerity, for my part
What I used to be most interested by with this video is what slogan they’d use. In 2019 American Airways requested emblems for the next phrases, main us to imagine that (at the very least) one among them can be their new slogan:
“To Care For Individuals On Life’s Journey”
“We Fly So You Can Soar”
“Our Favourite Vacation spot Is Yours”
“Time Effectively Spent”
Effectively, the video ends with “We Fly So You Can Soar,” and I suppose that solutions our query as to which one they selected.
On the time I shared my tackle every of the above new slogans, and my ideas on that one was the next:
We’re people, not birds. And the very first thing that involves thoughts is “we fly so that you may be sore,” given American’s new plane interiors. It additionally units the bar low, and does nothing to distinguish American from another airline.
Each airline flies, so why are American clients extra prone to “soar?”
So yeah, it’s in all probability essentially the most trustworthy of the potential slogans, although does nothing to boost the bar for the airline.
I assume the above is American Airways’ new security video. It was presumably presupposed to be launched at the side of new uniforms, however was doubtless delayed given all the things that’s occurring.
I feel the video is non-offensive sufficient — it’s not too lengthy, and it received’t develop into tiresome as a frequent flyer.
Then once more, with American eradicating TVs from many planes (and never providing them on any newly delivered slim physique planes), the variety of flights with security movies shall be lowering (since planes with out TVs have handbook security demonstrations).
What do you make of American’s new security video?