Small town buyers opt for online products: Amazon
“In the last 15-18 months, we have seen a lot of customers shifting online, not just to the tier-I & -II cities but also in smaller towns. Today, 65% of customer orders and over 85% of new customers on Amazon.in are from tier II and below geographies. Customers across nearly 100% of India’s serviceable pin codes are shopping with us,” Akshay Sahi, director (prime and delivery experience), Amazon India.
Amazon is embarking on empowering small and medium businesses (SMBs) to bounce back from the economic disruption owing to the second wave of Covid-19 and help generate customer demand for products offered by lakhs of sellers, manufacturers, startups and brands, women entrepreneurs, artisans, weavers and local shops.
Through this period, the global e-tail giant has seen a high demand in categories such as groceries, work-from-home & online schooling enablers like laptops, phones, smart devices, headphones, furniture, consumer electronics and apparel among others.
“We know that Prime will play a huge role in how Amazon is making ecommerce a part of everyday life in India. Coming at the 5th anniversary of Prime in India, Amazon’s two-day event (July 26-27) will deliver best offerings. Grocery has been one of our fastest-growing categories,” he added.
West Bengal is a critical locale for Amazon.in with more than 32,000+ sellers.