Some eagle-eyed Amazon customers have noticed a change in the options available from their “Saved for Later” lists, and we can confirm they’re not imagining things.
For some users, on some platforms, there’s no longer the ability to move an item directly from the “Saved for Later” list to a customer’s Wish List, which has long been an option on Amazon.com.
A Reddit user in the Amazon Prime subreddit posted about the disappearing Wish List link this week, and GeekWire verified that the company is indeed testing a change in its approach.
“Amazon is always experimenting to improve our customer experience,” a company spokesperson said in response to our inquiry.
The precise nature of this possible improvement for customers isn’t clear, but one potential benefit for Amazon would be to keep desired items within view when checking out, potentially increasing the chances of someone adding them to an order. The “Saved for Later” queue is visible at the bottom of the shopping cart, whereas the Wish List is accessed separately.
Customers can still add items to a public or private Wish List from a product page.
As with all experiments, it’s not clear whether this one will stick, and as noted in the Reddit thread, the option was still available for some users on some platforms as of earlier this week.