- Gigi Robinson works as a photographer, influencer, and creative consultant.
- In college, she managed to grow her following and land deals with top brands.
- Robinson shared her media kit with Insider to show how she markets herself to potential partners.
- See more stories on Insider’s business page.
Gigi Robinson first picked up a camera as a back-up plan.
In middle school, she was diagnosed with Ehlers-Danlos Syndrome, a genetic condition that causes loose ligaments and connective tissue, which kept her from pursuing her dreams as a competitive swimmer. Her dad’s Nikon camera was the next best thing, and, a decade later, she’s turned her love for photography into a career as an influencer and creative consultant.
While in undergrad at the University of Southern California — where she’s currently pursuing a master’s in innovation design, business, and technology — she joined the school’s social-media club. That’s where she first realized she could make a living taking photos for brands, though she initially thought she would remain behind the camera.
“I quickly realized that I could actually get in front of the camera, too, and make even more that way,” she told Insider.
She credits the club, called USC Reach, for the transition, and she now posts about her chronic illness, body image, and mental health on Instagram (16,000 followers) and TikTok (135,000 followers), in addition to promoting her clients’ products.
A media kit is part of how Robinson was able to land some of her 13 college ambassador roles for companies such as Amazon Prime Student, TikTok, Best Buy, and Tinder. She’s also gotten hired by other brands to produce content for their own social-media pages.
Unlike some other influencers, Robinson said the goal of her media kit is to tell her story and show her work — not to list follower counts or social media analytics.
“They’re paying for the high-quality assets that I produce for them,” she said, versus paying for her following.
Robinson shared her full 17-page media kit with Insider, which you can see below: