As the coronavirus pandemic has led to a surge in online orders, Amazon is now the country’s most popular grocery store, according to a recent study by the Dunnhumby Retailer Preference Index.
The online retail giant is ahead of big-box retailers such as Walmart and Costco, and fan-favorite Trader Joe’s. This is Amazon’s first year to claim the study’s top spot (finished third in 2020), with the company’s speed and digital performance being its main driving factors, according to the study.
Dunnhumby used a “COVID Momentum Metric system” to get results, which considers preference drivers, emotional connection and financial performance to get a RPI (Retailer Preference Index) score.
“COVID-19 created a perfect storm that played right into the unique strengths of Amazon’s customer value proposition,” Dunnhumby said in the study. “In Q2 of 2020, Amazon reportedly tripled their online grocery sales.”
When the coronavirus pandemic began in March, Amazon experienced an extreme surge in online orders. Amazon Fresh and Prime Now experienced delivery delays and unavailable inventory due to increased demand, while Prime Pantry temporarily ceased operations as a result of too many orders. Prime Pantry’s operations have since been permanently ceased.
The service is exclusive to Amazon Prime members, which costs $119 per year or $12.99 per month, and offers free shipping and fast delivery as two of the biggest membership perks.
Here are some noteworthy grocery deals currently ongoing:
View all Amazon Fresh deals and coupons here.
Big-box retailers are no online shopping slouches, either.
Walmart launched the subscription shopping service Walmart+ in September, which offers unlimited, same-day delivery on products like tech, toys, household essentials and groceries, along with other perks. It costs $98 a year, or $12.95 a month, including a 15-day free trial.
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