Amazon – Amazon Prime Video: Looking beyond subscriptions: Amazon Prime Video to launch ad offerings, ropes in production houses
Synopsis
Amazon Prime Video is set to offer an ad-funded AVoD tier to consumers with original content. This will be over and above the current subscription plans and comes with Amazon benefits. While its peers are present in the space, Amazon’s entry will intensify the competition. The move signals the growing importance of ad revenue and a shift in OTT landscape.
The conversation around India’s OTT (over the top) video industry has been primarily about subscribers. That’s about to change. Amazon Prime Video is set to offer an ad-funded AVoD (advertising video-on-demand) tier to consumers in India with original content, three people with knowledge of the matter told ET Prime. This will allow Amazon Prime Video to offer content over and above the current subscription plan worth INR999 a year (or
BY
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
Yearly
(Save 49%)
₹2499
15
Days Trial
+Includes DocuBay and TimesPrime Membership worth ₹1499 & ₹999 resp.
2-Year
(Save 63%)
₹3599
15
Days Trial
+Includes DocuBay and TimesPrime Membership worth ₹1499 & ₹999 resp.
Already a Member? Sign In now
Why ?
Sharp Insight-rich, Indepth stories across 20+ sectors
-
Access the exclusive Economic Times stories, Editorial and Expert opinion
-
Clean experience with
Minimal Ads -
Comment & Engage with ET Prime community -
Exclusive invites to Virtual Events with Industry Leaders -
A trusted team of Journalists & Analysts who can best filter signal from noise
