Amazon – Amazon towers over all with its head firmly within the cloud | Enterprise

Did you do most of your Christmas buying on-line? Have you ever watched a midweek Premier League soccer match? Do you ask your good speaker for a climate replace? If that’s the case, the possibilities are you’re one of many estimated 15 million folks within the UK with an Amazon Prime subscription.

The American powerhouse’s empire reaches each nook of our lives and with every new service it provides the Prime package deal turns into ever extra enticing. Jeff Bezos, Amazon’s founder, as soon as described this suggestions loop in vivid phrases; the extra Golden Globe awards that Amazon’s streaming enterprise wins, the extra bathroom paper he sells.

But though Amazon is finest identified for its client services such because the Alexa voice assistant, its most dear enterprise