Given the terrible launch and publicity that Nvidia continues to endure by, one would assume that AMD discovered a factor or two about what to not do. Apparently that’s not the case although, with neither the Ryzen or Radeon merchandise being simple to amass. The Radeon RX 6800 and 6800 XT playing cards launched on November 18, however the lack of AMD stock felt oddly acquainted to the Nvidia RTX 30 Sequence launch. Even perhaps worse.
What actually took individuals abruptly have been the deceptive statements made by prime AMD staff within the months main as much as the launch, although. Frank Azor is only one instance, through which he boasted concerning the RX 6000 Sequence being something however a paper launch. Quick ahead to at present although, and that definitely seems to be the case. The dearth of stock fully blindsided most potential consumers, which subsequently created quite a lot of outrage. On this case, it appears justified, as AMD clearly did not set launch day expectations in keeping with actuality.
Including to the confusion, a number of main retailers apparently didn’t even obtain stock. Greatest Purchase’s web site continues to learn “coming soon” for the 6800 product listings, when you can’t even discover a direct buy possibility from AMD itself. There do appear to be a good variety of AIB (rebranded reference model) playing cards on the market already, however we solely know that as a result of eBay listings the place scalpers are displaying off what they managed to get their palms on.
I sit up for taking your $10 🙂
— Frank Azor (@AzorFrank) September 24, 2020
It prices to look good
As soon as once more, consumers are ponying up the large bucks simply to get innovative graphics. I suppose when placing issues into perspective with the prices of earlier technology 2080 Tis, some are nonetheless prepared pay up. Nonetheless, these are giant premiums for AMD playing cards that MSRP at simply $650 USD. There’s no telling how lengthy lovers should cope with scalpers earlier than the scenario will get higher both.
It’s merely poor communication on AMD’s half, and prospects definitely deserve a little bit extra transparency about when to count on extra availability given the deceptive info from these like Azor. We reached out to AMD ourselves for remark and solely acquired the next response: “We are currently working to restock our retailers after the successful launch of the RX 6800.” Nice.
There may be some excellent news regardless of all of this fuss although. The AIB customized models will launch on November 25. Hopefully that stock provide of AMD Radeon 6800s will make it into extra of the suitable palms. Within the meantime, maybe you possibly can have a chuckle or two on the varied pretend listings for 6800s on eBay. Some are too absurd to not love. Let’s simply hope individuals don’t really assume these are actual.