American Express – American Express Spotlights Vegan Lipstick Entrepreneur Melissa Butler
This month, bank card firm American Express featured Melissa Butler, vegan entrepreneur and founding father of The Lip Bar, on its new video podcast sequence, “Built to Last.” The podcast sequence shares the tales, historical past, and legacy of Black-owned small companies and is out there on all main podcast platforms together with Apple Podcasts, Spotify, Soundcloud, and Stitcher, and on American Express’ YouTube channel.
On Episode 2, host Elaine Welteroth spoke with Butler about how she began her magnificence model and the way she’s scaling her enterprise. “The Lip Bar was started because of my personal frustrations. I wanted to wear purple lipstick, or blue lipstick, or just something out of the box because I was young and I was really just learning my body type,” Butler mentioned. “I was in this place of self-expression but also feeling very boxed in as a Black woman.”
Butler shared her leap from engaged on Wall Street to entrepreneurship, together with her unsuccessful pitch to buyers on funding actuality present Shark Tank, and her current partnership with Michelle Obama to assist People register to vote. She additionally spoke about why her model is vegan and cruelty-free. “We’re vegan because I am a dog lover,” Butler mentioned. “I was literally watching a documentary—this was probably like 15 years ago—and I learned about animal cruelty within the beauty and personal care space … That’s why out the gate we were vegan and cruelty-free, and I know it’s so trendy right now. Even being diverse and inclusive is trendy right now. We’ve had to take a step back and say, ‘It’s okay if everybody and their mom is talking about Black women’s beauty because we know who we are and we know that we were early pioneers in the space.”
“Built to Last” additionally featured Pinky Cole of vegan restaurant Slutty Vegan, and an upcoming episode will characteristic Issa Rae of vegan hair-care line Sienna Naturals.
Final month, bank card firm Uncover supported a number of Black-owned vegan eating places—together with Seasoned Vegan, Sol Sips, and UnSoul Meals—by awarding them $25,000 every to assist them get better from the affect of the continued COVID-19 pandemic.
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Tag: American Express