Because the restaurant trade faces a difficult time, American Specific, scrumptious. and Studio Messa joined forces to point out their help and launched Store Small scrumptious. Nights In.
The digital marketing campaign showcased chosen service provider tales throughout video content material, on-line galleries and scrumptious. articles.
The marketing campaign targeted on every service provider’s story of how they’ve tailored, how they’re working now, and their plans for the long run.
American Specific, scrumptious. and Studio Messa labored carefully to develop the artistic technique and manufacturing for the digital marketing campaign, with the five-part video content material sequence that includes a few of Sydney’s favorite retailers. Shot on location, the sequence options butchery Victor Churchill, bar Tequila Mockingbird, The Restaurant Pendolino in Sydney’s historic Strand Arcade, Lebanese restaurant Nour, and Melbourne restaurant institute Di Stasio.
The content material sequence delivered to life the nostalgia and heat of consuming in a restaurant via the ultimate color grade, movie remedy and use of pure textures all through. Produced documentary-style, the video content material intersects narration from every service provider with visible imagery, which offered the retailers’ tales to viewers in an genuine and private means.
“Shop Small delicious. Nights In is a true demonstration of our continued backing of small businesses. Restaurants and bars are doing it tough right now, so we’re excited to launch this content campaign, as part of Shop Small, bringing our card members and small business customers together virtually,” stated American Specific vp model, cost card and experiences Naysla Edwards.
“When American Express delicious. Month Out was cut short due to the global pandemic and we then watched our restaurant industry close overnight, we knew we had to do something. Partnering with American Express to launch Shop Small delicious. Nights In was a natural pivot, and ensured we kept supporting these businesses by showing consumers they could still enjoy many of their favourite venues during lockdown,” stated Escape editorial director, premium meals & journey & editor in chief Kerrie McCallum.
This marketing campaign types a brand new partnership for Studio Messa and scrumptious.
“It was a great brief to partner with American Express and delicious. to highlight merchants in one of the most heavily impacted industries through this content series. With consumers spending more time online and at home, the campaign really connects these merchants with their consumers in a meaningful way,” stated Studio Messa director Peter Pengly.
Utilizing curiosity as their compass, Studio Messa creates compelling methods to have interaction with manufacturers’ desired audiences via experiences, activations, artistic ideas and next-generation visible moments. Having labored with shoppers together with Nike, Canon and the Nationwide Gallery of Victoria, Studio Messa’s work resonates past the expertise to depart an everlasting impression.