American Express – Nielsen Names Advertising and marketing Veteran Jamie Moldafsky As Chief Advertising and marketing And Communications Officer
Nielsen has appointed three-decade advertising and marketing veteran Jamie Moldafsky to the function of chief advertising and marketing and communications officer. The promotion, introduced Monday and efficient instantly, will discover her working the built-in world operate for the Nielsen World Media enterprise.
Beforehand, Moldafsky served because the CMO of Wells Fargo, the place, for 9 years, she was chargeable for the model’s full scope of selling, together with its world model technique and revolutionary campaigns together with a collection of advertisements centered on making the enterprise case for variety. Previous to Wells Fargo, she held senior advertising and marketing, communications and basic administration roles at American Express, Charles Schwab and Whirlpool, the place she was the overall supervisor of KitchenAid.
Moldafsky, who spoke at Forbes’ 2019 CMO Summit, will likely be essential in serving to the worldwide measurement and information analytics firm reshape its model and product presence because it modifications the best way it conducts analysis to account for basic shifts in viewers habits. The S&P 500 firm has operations in additional than 90 international locations that account for over 90% of the world’s inhabitants. Moldafsky’s hiring comes shortly after Nielsen introduced the sale of Nielsen Hook up with Introduction Worldwide for $2.7 billion. The sale is on observe to shut within the second quarter of subsequent 12 months.
“I’m excited to join Nielsen at such a transformative time in the industry,” Moldafsky mentioned in an announcement. “I look forward to leveraging my past experiences and relationships to help Nielsen achieve its ambitious goals and vision.”
The Covid-19 pandemic has slashed revenues throughout industries, with Nielsen reporting in its third-quarter earnings that revenues had been down 3.3% on a reported foundation to $1.56 billion. Web revenue for the third quarter was $7 million on a reported foundation, in comparison with a web lack of $472 million within the third quarter of 2019. Whereas the market may be unsure because of the coronavirus, it received’t be the primary time Moldafsky has met with obstacles.
Whereas at Wells Fargo, Moldafsky labored to revive the corporate’s repute following the 2016 account fraud scandal. Federal banking regulators discovered that Wells Fargo staff, beneath intense stress to fulfill gross sales quotas, had been making pretend electronic mail accounts so they might submit bank card purposes on behalf of shoppers and enroll them in on-line banking companies. Over 5 years, staff utilized for 565,000 bank cards and opened 1.5 million bank accounts with out the consent of shoppers. In September 2016, Wells Fargo was ordered to pay $185 million in fines, $100 million of which had been issued by the Client Monetary Safety Bureau.
In 2017, Moldafsky sat down with Forbes for a video interview to debate the corporate’s advertising and marketing technique post-crisis and an advert marketing campaign designed to handle considerations. “For every marketer and for every company, there will be moments of truth. You just don’t know what they’re always going to be and they come at you in a different way,” she mentioned within the interview. “The most important thing that we learned that we did right away was to try to get out to our customers, out to the marketplace with a message that we understand that something has happened and that we have a commitment to make it right.”
Nielsen CEO and Chief Variety Officer David Kenny mentioned in an announcement, “We’re thrilled to welcome Jamie to Nielsen. She is a seasoned marketing and communications professional with experience in a range of industries, and invaluable expertise in marketing and communications,” he mentioned. “Jamie’s ability to apply best in class marketing solutions, engage in thought leadership and deploy successful strategies for reputation management will help us accelerate our partnerships with the industry and turbocharge the next era of Nielsen’s business.”
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