American Specific World Enterprise Journey has expanded messaging capabilities and made enhancements to the Amex GBT Cellular platform.The choice to message with a journey counsellor by way of the app has expanded to greater than 24 nations the place GBT has a proprietary presence, whereas a brand new push notification characteristic known as Journey Program Notifications will permit journey managers to ship messages and tricks to vacationers primarily based on their location. In line with the TMC, growth to two-way conversations by way of push notifications might be obtainable within the coming months.In the meantime, the choice to message with a GBT counselor by way of Apple Enterprise Chat utilizing the Messages app on an iPhone or iPad has been expanded to extra shopper segments and to nations past the U.S. together with Canada, France, Germany and the UKAs beforehand introduced, the TMC’s new Journey Vitals briefing platform is accessible by way of the Amex GBT Cellular platform and gives vacationers with itinerary-specific knowledge referring to journey rules and restrictions.Andrew Crawley, GBT’s chief industrial officer, commented: “Cellular and messaging channels have untapped potential to be a conduit between the journey supervisor, traveler and journey counsellor in right this moment’s consistently altering journey info atmosphere. Covid-19 has been a catalyst for the growth of our messaging capabilities and platform. We’re pondering otherwise about info as a service and wish to assist our purchasers help the wants of their vacationers by being current within the channels they belief.”Initially printed in BTN Europe.
