Hello! Welcome to the Insider Promoting day by day for September 1. I am Lauren Johnson, a senior promoting reporter at Enterprise Insider. Subscribe right here to get this article in your inbox each weekday. Ship me suggestions or ideas at ljohnson@businessinsider.com.As we speak’s information: What entrepreneurs for prime corporations like Nike and Verizon receives a commission, which apps influencers use, and McDonald’s CMO explains its partnership with Travis Scott.
© Pepsi
Pepsi’s 2019 Tremendous Bowl advert starring rapper Cardi B. Pepsi
Model advertising salaries, revealed: What prime advertisers like Pepsi, Verizon, and Unilever pay staff, from strategists to CMOsRead the total story right here.
© Philippe Lopez/AFP through Getty Pictures.
(L to R) TikTok creators Théo Bignonneau, Sacha Sadok, and Rafael Caplan. Philippe Lopez/AFP through Getty Pictures.
A brand new survey of 875 influencers exhibits that TikTok and Instagram’s Reels lead their short-form video rivals by an enormous marginRead the total story right here.
© Wealthy Fury/Getty Pictures
McDonald’s is teaming up with Travis Scott (left). Wealthy Fury/Getty Pictures
McDonald’s CMO says the Travis Scott collaboration is the most recent marketing campaign to trigger controversy with franchisees — however that is the price of doing enterprise for the fast-food giantKate Taylor talked to McDonald’s CMO Morgan Flatley concerning the model’s new partnership with rapper Travis Scott.McDonald’s and Scott declined to share additional particulars of their work however Flatley hinted that it may be much like McDonald’s Tremendous Bowl advert this yr that depicted actual and fictional celebrities’ orders.The partnership has confronted backlash although. In line with a message obtained by Enterprise Insider despatched by the management of McDonald’s unbiased Nationwide Operators Affiliation, 65% of McDonald’s franchisees polled opposed the partnership, citing the rapper’s controversial picture.Learn the total story right here.Extra tales we’re studying:Thanks for studying and see you tomorrow! You may attain me within the meantime at ljohnson@businessinsider.com and subscribe to this day by day e mail right here.— Lauren
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