The #WashTheHate marketing campaign, which launched in March in response to the alarming rise in hate crimes in opposition to Asian Individuals within the wake of COVID-19, has been monitoring organizations and social media influencers who’ve independently created content material to handle the rise within the bullying and harassment of the Asian American group. The most recent is a PSA from the actors, performers and broadcasters union, SAG-AFTRA.
SAG-AFTRA has teamed up with a few of Hollywood’s high Asian American celebrities — together with Lucy Liu, Ken Jeong, Carrie Ann Inaba and Jeannie Mai — to launch a PSA that urges Individuals to take a stand in opposition to anti-Asian discrimination. The 2-minute video options 16 SAG-AFTRA members addressing latest hate incidents, which have skyrocketed throughout the pandemic, and calling for unity.
The SAG-AFTRA PSA tagged #WashTheHate, a marketing campaign which has urged excessive profile Asian Individuals and allies, starting from entertainers to company executives, to take part.
The surge in anti-Asian hate has ignited unprecedented civic engagement and activism from the Asian American group. Traditionally perceived as a silent and apolitical “model minority”, Asian Individuals are actually elevating their voices like by no means earlier than — and never only for their very own. A latest Pew Analysis research discovered that 75% of Asian Individuals categorical help for Black Lives Matter, with many taking part in protests following THE KILLING of George Floyd.
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