USTA & ITS PARTNERS SET TO BRING FANS TO THE US OPEN (VIRTUALLY)
AND BRING THE US OPEN EXPERIENCE INTO FANS’ HOMES
Digital Activations to Embrace Interactive Participant Containers in Arthur Ashe Stadium, Digital Fan Cheers, At-Dwelling Information with Iconic US Open Experiences, Digital Concert events, and A lot Extra, All Designed to Assist Followers Expertise the Event in New and Thrilling Methods
Information Launch -FLUSHING, N.Y., August 28, 2020– The US Tennis Affiliation (USTA) at present introduced plans to deliver the US Open expertise to new and present followers the world over by means of progressive digital platforms and fascinating content material that can assist individuals take pleasure in among the US Open fan favorites from their properties. These fan engagement activations will give followers unparalleled entry to the US Open, together with in-stadium digital fan packing containers, recipes from world-renowned cooks, and for the enduring Honey Deuce US Open signature drink, and at-home viewing kits, permitting the 2020 US Open to redefine and ship the US Open fan expertise like by no means earlier than.
VIRTUAL FAN EXPERIENCES AT ARTHUR ASHE STADIUM
In 2020, the US Open has a singular alternative to deliver followers into Arthur Ashe stadium in enjoyable and progressive methods. The USTA shall be showcasing 9 LED screens to combine fan engagement activations all through the event.
US Open Fan Cam powered by American Categorical: Though the electrical crowds which might be synonymous with Arthur Ashe and Louis Armstrong Stadiums shall be watching from house this 12 months, their cheers will nonetheless be seen and heard by the gamers and viewers all over the world, due to the US Open Fan Cam powered by American Categorical. Fan Cam will allow followers in all places, by way of the US Open Cellular App, to document their cheers and encouragement for his or her favourite gamers after which submit these cheers to the US Open. Fan cheers shall be proven on the brand new LED screens that can encompass Arthur Ashe Stadium throughout this 12 months’s event.
Ask a Participant: Throughout the Fan Cam powered by American Categorical expertise, Amex Card Members will get unique entry to ask a participant a query that may very well be integrated into an on-court post-match interview in Arthur Ashe Stadium.
Digital Participant Containers: The participant field, which historically hosts gamers’ company together with coaches, household and associates close to the courtroom, shall be recreated nearly this 12 months. Every participant scheduled for a match inside Arthur Ashe Stadium could have the chance to ask their company to be a part of the expertise by means of the LED boards in Arthur Ashe Stadium, which can permit for stay interplay throughout choose moments, like changeovers.
Open Questions with Watson Discovery: To offer followers a technique to interact remotely in iconic sports activities rivalries, IBM will facilitate debates amongst followers on USOpen.org. Beginning with questions like who’s the very best participant of all time, who’s the highest US Open Champion and extra, IBM will use Watson’s pure language processing (NLP) capabilities to scour thousands and thousands of on-line sources after which, utilizing IBM Analysis expertise, it is going to ship a debate-like professional/con argument. Followers will even be capable of share their opinions on the questions, including to the controversy.
USOpen.org Match Insights offered by IBM: Match Insights with Watson Discovery is an AI-powered “cheat sheet” obtainable to followers for each match. Match Insights makes use of NLP expertise to seek for and perceive thousands and thousands of articles, blogs, statistics and extra. It pulls key insights from that mountain of knowledge and converts it into a short narrative type, enabling each fan to get insights from info forward of matches.
Crowd Sounds: When confronted with the prospect of no followers in attendance, the USTA, ESPN and IBM launched into a collaborative journey to deliver genuine crowd sounds into the presentation of matches. IBM leveraged its AI Highlights expertise to recreate crowd sounds gleaned from tons of of hours of video footage captured throughout earlier US Opens. AI Highlights makes use of Watson expertise to digest match footage and rank the thrill degree of every level to create highlights in near-real time and classify particular crowd reactions. That perception has been reimagined to ship actual crowd sounds to the stadium and broadcast producers’ arsenals.
US OPEN AT-HOME EXPERIENCES
The US Open is understood for its onsite fan activations, musical performances, scrumptious meals and beverage choices, buying and far more. This 12 months, the US Open and its companions are bringing these iconic moments and fan favorites into individuals’s properties.
Chase will ship a US Open Kickoff Live performance that includes Khalid, Chloe x Halle and Kane Brown on Friday, August 28 at 7pm ET. This at-home live performance is a part of the Chase Sound Test platform and shall be streamed by way of US Open Twitter and Fb pages, in addition to Chase YouTube and Twitter pages.
The Heat-Up Introduced by Chase shall be a day by day companion viewing expertise for followers. The Heat-Up is the followers’ day by day information by means of this epic, once-in-a-lifetime event. It is going to present a digital day by day program highlighting the important thing matches and personalities, the small dramas, the historic alternatives and the laughs available alongside the way in which. The Heat-Up will run throughout three US Open social media platforms – Fb, Twitter and YouTube.
At-Dwelling Information on USOpen.org: The At-Dwelling Information shall be followers’ one cease to benefit from their US Open at-home expertise. The Information consists of all the pieces from downloadable recipe playing cards from acclaimed cooks, tune-in info, important merchandise, enjoyable exercise books for teenagers, video name backgrounds and a US Open 101 information for these new to the occasion. Click on right here to go to the US Open at-home information.
US Open Chef Recipes: The US Open is understood for its unparalleled eating expertise which yearly serves up chef-driven, elevated menu objects to greater than 700,000 followers onsite. This 12 months, the US Open culinary expertise shall be transported to viewers’ properties with scrumptious recipes from world-renowned cooks. To view the 2020 US Open chef recipes, please click on right here.
US Open At-Dwelling Suites: Followers can prepare for the 2020 US Open with the Official US Open At-Dwelling Suite, with all the event necessities followers have to create the last word viewing expertise from house, together with:.
Official Polo Ralph Lauren participant towel
US Open efficiency hat
Wilson tennis balls in commemorative 2020 US Open can
Two (2) Gray Goose Honey Deuce cups (to make the official cocktail of the US Open)
Official 2020 US Open Program
Event Information (with Honey Deuce Recipe)
To expertise the US Open in fashion with the at-home suite, go to USOpenShop.org.
Fb & Instagram Procuring: For the primary time ever, the US Open Store has gone social, partnering with Fb and Instagram to create buying experiences for followers immediately from these platforms to allow them to purchase US Open merchandise even after they can’t entry the grounds.
Gray Goose: Followers will be capable of benefit from the iconic signature cocktail of the US Open, the “Honey Deuce,” at house with enjoyable and easy-to-make cocktail kits. The US Open Honey Deuce kits come full with commemorative US Open champions’ cups and shall be obtainable in main US markets by means of a partnership with Sourced Craft Cocktails, together with New York Metropolis, Chicago, San Francisco, Los Angeles, Austin, Dallas/Fort Value, Washington D.C., Miami, Denver, Nashville and Phoenix.
Kim Crawford: Accessible by means of August 31, Kim Crawford is providing New York residents an opportunity to win the Final US Open Watch Social gathering Package with an thrilling enter-to-win sweepstakes contest. These kits will embody Kim Crawford wines and US Open merchandise for followers to take pleasure in throughout their US Open at-home expertise.
For extra info on the 2020 US Open digital fan activations, please go to usopen.org/athome and comply with us on social media @USOpen utilizing #USOpen to share your US Open at-home experiences.