Xiaomi has now become the world’s second-largest smartphone seller, pushing Apple on the third spot, with the category currently dominated by Samsung.
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This is according to Canaly’s quarterly smartphone sales report where it possessed a considerable 17 percent market share. Samsung topped the list at 19 percent market share. In fact, Samsung accounted for nearly one in five global shipments of smartphones in the second quarter of 2021. Apple sadly came down to just 14th percent of the market share on this list.
Xiaomi also was also the company that saw the highest rate of annual growth at a phenomenal 83 percent. According to Ben Stanton, research manager at Canalys, the Chinese smartphone brand is forming a tighter grasp overseas with shipments increasing more than four-fold in Latin America, around 150 percent in Africa and 50 percent in Western Europe.
Stanton said: “All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world’s largest vendor.”
He added, “It is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management of older stock in the open market.”
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Stanton highlighted that Xiaomi’s focus is still towards the mass market and its average selling price is around a quarter of what Apple sells its smartphones at, but with devices like Mi 11 Ultra, it is also slowly encroaching upon the premium smartphone category.
Apple on the other hand had the lowest growth rate with annual shipments growing just one percent. In the second quarter, it accounted for 14 percent of all global smartphone shipments. For now, it has reported smartphone sales of $47.9 billion between January and March after stores in the US opened normally and iphone-12 continued to sell like hotcakes.
Other Chinese smartphone makers Vivo and Oppo accounted for 10 percent of global shipments. Both companies have reported growth rates in late 20s, according to Canalys.