Apple at the moment leads the market of true wi-fi earbuds, however that journey has had various bumps. From buying a share of 41 p.c, the Cupertino tech big’s grip has loosened, with a report stating that it now controls 29 p.c of the market. Nevertheless, we don’t assume Apple will probably be sweating over this loss as a result of that determine is greater than any of its rivals’.
Closest Competitor to Apple within the TWS Market Is Xiaomi, With Much less Than Half the Share
In keeping with a report from Counterpoint Analysis, by Q3, 2020, Apple’s 29 p.c market share doesn’t replicate a drop in AirPods gross sales, however it reveals growing competitors from the likes of Xiaomi. Apple’s and Xiaomi’s enterprise models work very otherwise. Apple continues to promote largely costly wi-fi earbuds, the place Xiaomi’s choices are far more reasonably priced, being bought within the $20-$50 vary, giving customers extra selection when buying.
Even with Xiaomi having a optimistic run on this market, it nonetheless controls lower than half that market with a 13 p.c share. One purpose why Apple continues to dominate this section is due to its tightly built-in iOS ecosystem. When customers get themselves a pair of AirPods, that buy is supposed to simplify many issues, such because the pairing course of. With the acquisition, customers not should swing into the ‘Settings’ of their iPhone or iPad. The connectivity between the 2 units is swift and painless.
In fact, pricing may nonetheless be a priority for lots of consumers, particularly when they’re anticipated to cough up $549 for the AirPods Max, whereas the competitors has the Sony WH-1000XM4 supplied for $349. To counter this, Apple is rumored to launch a extra reasonably priced model of the AirPods Max for $349, however it’s not talked about once they’re anticipated to launch.
Later this 12 months, we are able to count on Apple to unveil the AirPods three in March, and probably the AirPods Professional 2 at an unconfirmed time. These releases will assist the corporate keep its momentum within the TWS market, and we’ll see if these numbers change quickly, so keep tuned.
Information Supply: Counterpoint