An Apple-produced advert spot has been launched for LumiHealth, an Apple Watch-based initiative between Apple and the federal government of Singapore to encourage residents to foster more healthy habits.
Printed to YouTube, the video reveals a person using a bus and searching on the LumiHealth app on his iPhone. As he goes by his journey to work, he sees folks performing numerous workouts, together with biking and figuring out in a park, earlier than deciding to start out utilizing the app as he chooses to take the steps as a substitute of an elevator.
Different cutaways within the advert present folks producing “Lumipoints” in different methods, together with selecting more healthy meals, in addition to meditating at a desk in an workplace.
The video, hosted on the Well being Promotion Board’s YouTube channel, was produced by Apple, in response to MyHealthyApple. A social media submit by Kenneth Teng, a content material producer for “Well being Strategic Initiatives at Apple” in Singapore, confirmed its involvement within the advert spot.
Introduced in September, the LumiHealth program goals to make Singapore residents extra acutely aware about their well being and wellbeing, with the Apple Watch-connected app providing well being and wellness challenges to finish over a two-year program. The app will provide customized reminders, packages, exercise teaching, and duties that bear in mind the consumer’s age, gender, and weight.
Individuals are capable of earn rewards worth as much as S$380 ($284) as an incentive to maintain up with this system, with vouchers supplied for a wide range of retailers as customers progress by the challenges.