Apple - Apple TV+ had solely 3% market share within the US final quarter, Netflix nonetheless in first place

Apple – Apple TV+ had solely 3% market share within the US final quarter, Netflix nonetheless in first place

Though Apple has been investing in new motion pictures and exhibits for its streaming service Apple TV+, the platform remains to be removed from being thought-about an enormous success. New analysis from JustWatch obtained by 9to5Mac revealed that Apple TV+ had solely 3% of market share within the fourth quarter of 2020 within the US, rating far behind opponents like Netflix, Disney+, and even Peacock.

JustWatch, an organization that gives streaming steerage and evaluation on video platforms, at present shared analysis in the marketplace share of streaming companies in america. The analysis relies on knowledge collected over the past quarter of 2020, and it considers the preferred platforms obtainable within the nation.

Unsurprisingly, Apple TV+ was not the preferred streaming service of the quarter, however the platform was truly the final within the rating with a market share of solely 3% within the US. Apple TV+ was even behind Peacock, NBCUniversal’s streaming service launched in July final yr, which registered a 6% market share throughout the quarter.

Netflix continues to steer the market share of streaming platforms within the US with 31%, however Amazon Prime Video has been rising and coming shut with 22%. Hulu comes subsequent with 14% and Disney+ with 13%, adopted by HBO Max with 9% market share. Each Peacock, HBO Max, and Disney+ had been launched after Apple TV+.

Whereas JustWatch didn’t touch upon why Apple TV+ has been struggling to realize the next market share, it’s no secret that Apple had a troublesome yr in 2020 as most productions had been interrupted because of the COVID-19 pandemic. As Apple TV+ has solely unique motion pictures and exhibits, the catalog is remarkably small in comparison with its opponents.

Apple final week prolonged the Apple TV+ trial interval to subscribers who already had the 1-year free trial. These customers will have the ability to take pleasure in Apple TV+ without spending a dime till July 2021, whereas the profit was beforehand supposed to finish in February.

The corporate additionally launched the second season of Dickinson and Servant on Apple TV+ this month, whereas the second season of For All Mankind premieres in February. Apple TV+ is obtainable for $4.99 monthly or included with the Apple One subscription, however you will get it without spending a dime by buying a brand new iPhone, iPad, Mac, or Apple TV.

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