Apple – Apple‘s initiative with Singapore debuts new advert to ‘stage up your well being’
Reported by My Heatlhy Apple, Apple‘s Well being group has partnered up with Lumihealth in Singapore to create video advertisements to assist drive the adoption of the primary of its sort nationwide well being initiative. This system, which Apple introduced again in September, encourages those that are in it to remain extra lively and awards them with points that may be redeemed for every kind of prizes.
The primary-of-its-kind program was designed by Singapore’s Well being Promotion Board along with Apple as a part of the nation’s Sensible Nation initiative, a nationwide effort to leverage expertise to ship advantages to its residents and companies. Principally it is an incentive-driven wellness program the place contributors can earn LumiPoints by finishing exercise challenges, wellness challenges, and different tailor-made challenges to assist Lu advance on his journey.
This system requires an Apple Watch to take part, however the rewards that customers can earn can rapidly add as much as offset the price of the watch.
LumiHealth harnesses the facility of Apple Watch to encourage and empower Singaporeans and residents to undertake wholesome habits via customized reminders, applications, exercise teaching, and incentives. Throughout the app, customers journey via worlds with a pleasant intergalactic explorer who guides them via duties which might be customized primarily based on their age, gender, and weight. They embody weekly exercise targets that may be met via not simply strolling, but in addition swimming, yoga, and different actions. LumiHealth additionally reminds customers to go for well being screenings and immunizations, and take part in wellness challenges that purpose to enhance sleep habits and mindfulness in addition to encourage higher meals selections. By finishing these targets and challenges, customers assist the intergalactic explorer get again dwelling, all whereas with the ability to earn rewards worth as much as S$380 over the two-year length of this system. An Apple Watch is important to take part, as is downloading the LumiHealth app from the App Retailer.
In an effort to kick off this system, Apple‘s Well being group has been working with Singapore to create some advertisements with the same old Apple type. The primary one, known as Stage Up Your Well being, was introduced by Kenneth Teng, a content material producer who works for the Well being Strategic initiatives division at Apple.
The advert exhibits off how small selections can generate huge rewards to your well being and wellbeing. Take a look at the brand new advert under:
