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        • Today Bitcoin Price at $6,800 USD
        • Pandemic Is Changing BTC Usage in ‘Unexpected Ways’
        • Macropay on Alternative & local payment methods that are reshaping global e-commerce
        • Bank of America is preparing for a flood of Applications to Small-Business Loan
        • Microsoft might be the best tech stock in this market
        • US Airlines To Work Collectively, Consolidate Flights
        • Bank of America maintaining business continuity and protecting the bottom line
        • US long-term mortgage rates drop
        • Bitcoin Price Bulls have been rejected at $7,000
        • Stock Market: 4 Top Stock Trades for Wednesday: NVDA, AVGO, BAC, IQ
        • Stock Market April 2 – Edge Higher; Oil Surges, Bonds Fall, Dollar Rose
        • Chase bank will raise up to $10 billion
          • Bitcoin Price Simply Surged to $6,500 After Over 10% Weekend Crash
          • Today Bitcoin Price at $7,000: BTC Leaps to Retest $7,000
          • Bank of America agreed to allow 50,000 mortgage customers to defer payments
        • Bitcoin Price Prediction April: Three Key Causes Why BTC May Plunge Beneath $5,000
          • Roll up the Sleeves! American Airlines was down -10.34%
          • Mortgage calculator rates today April 2, 2020
          • Mortgage Calculator Small businesses: SB have ‘a million inquiries’ regarding check help loans
          • Bitcoin Price Today April 1 – Bitcoin Takes Tumble
            • With Bank of America card you can request a payment deferral online
              • Bank of America fields 150,000 installment deferral demands
            • Coronavirus – Travel Insurance no cover cancellations
              • Bank of America said it won’t cut any positions
          • Bitcoin Price Today April 2 – BTC rise to $6,700
          • Mortgage calculator rates today March 31, 2020
          • Bitcoin Price Momentum Sign Reverses, Bull Run Lastly Inbound?
          • Bitcoin Price Recovering After a Sharp Decline
          • Fintech News Airbnb – How hosts are fighting back against Covid-19 fallout
          • Market Stock Boeing – Challenging Times Ahead for Boeing Stock
        • Bank of America U.S. Minimum Hourly Wage Reaches $20
          • Bitcoin Price Bulls – is Forming a Bull Cross After Rallying to $6,500
          • P2P Crowdlending – Average Interest Rate 18%
          • $633 Million BTC Transferred For Simply $0.26 Payment
        • Prime ICO Advertising and marketing Companies
        • Bank of America will provide up to $250 million
        • Bank of America VC: You tend to do the wrong thing at the wrong time
          • Bitcoin Price Jump as Coronavirus Curve Begins to Flatten
            • Bitcoin Price Today April 3
            • Bitcoin Price Is Sometimes Bullish in Q2
            • Bitcoin Price Tumble Beneath $ 6,000
            • BTC Price Today 5 | April, 2020
            • Bitcoin Price and S&P 500 – Here’s how much bitcoin beat the Dow and S&P 500 in the first quarter
              • Today Bitcoin Price at $6,600
                • Bitcoin Price Bulls Reaches: “Live or Die”
                • BTC Price Today | 6 April 2020
          • Bank of America sees big year for Microsoft ahead
            • American Airlines coronavirus downgrade
              • Bitcoin Price Rejected $6,600
              • Bitcoin Price Trace It Will Fall to $ 5 K
              • BTC Price Today April 4
                • Stock Market Today 31 March, 2020
              • US Bank Raises $586M Against COVID-19
                • Bank of America’s Solid Liquidity to Help Covid-19 Crisis
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      • Mortgage Calculator – Students Benefits
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      • Mortgage Calculator Modification – What Is?
      • Mortgage Calculator Canada: Rates Are Rising
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        • Mortgage rates today, April 3, 2020 plus reviews
          • cmc currency details
            • cmc exchange details
              • Shortcodes
        • Microsoft Vulnerability: Hundreds of Microsoft Servers Contaminated By Crypto-Mining Botnet Since 2018
          • Cision PR Newswire
          • Coupons – Best websites
            • Aeromexico Rewards Chart
            • Get Avios Points Free
        • Today Bitcoin Price at $6,800 USD
        • Pandemic Is Changing BTC Usage in ‘Unexpected Ways’
        • Macropay on Alternative & local payment methods that are reshaping global e-commerce
        • Bank of America is preparing for a flood of Applications to Small-Business Loan
        • Microsoft might be the best tech stock in this market
        • US Airlines To Work Collectively, Consolidate Flights
        • Bank of America maintaining business continuity and protecting the bottom line
        • US long-term mortgage rates drop
        • Bitcoin Price Bulls have been rejected at $7,000
        • Stock Market: 4 Top Stock Trades for Wednesday: NVDA, AVGO, BAC, IQ
        • Stock Market April 2 – Edge Higher; Oil Surges, Bonds Fall, Dollar Rose
        • Chase bank will raise up to $10 billion
          • Bitcoin Price Simply Surged to $6,500 After Over 10% Weekend Crash
          • Today Bitcoin Price at $7,000: BTC Leaps to Retest $7,000
          • Bank of America agreed to allow 50,000 mortgage customers to defer payments
        • Bitcoin Price Prediction April: Three Key Causes Why BTC May Plunge Beneath $5,000
          • Roll up the Sleeves! American Airlines was down -10.34%
          • Mortgage calculator rates today April 2, 2020
          • Mortgage Calculator Small businesses: SB have ‘a million inquiries’ regarding check help loans
          • Bitcoin Price Today April 1 – Bitcoin Takes Tumble
            • With Bank of America card you can request a payment deferral online
              • Bank of America fields 150,000 installment deferral demands
            • Coronavirus – Travel Insurance no cover cancellations
              • Bank of America said it won’t cut any positions
          • Bitcoin Price Today April 2 – BTC rise to $6,700
          • Mortgage calculator rates today March 31, 2020
          • Bitcoin Price Momentum Sign Reverses, Bull Run Lastly Inbound?
          • Bitcoin Price Recovering After a Sharp Decline
          • Fintech News Airbnb – How hosts are fighting back against Covid-19 fallout
          • Market Stock Boeing – Challenging Times Ahead for Boeing Stock
        • Bank of America U.S. Minimum Hourly Wage Reaches $20
          • Bitcoin Price Bulls – is Forming a Bull Cross After Rallying to $6,500
          • P2P Crowdlending – Average Interest Rate 18%
          • $633 Million BTC Transferred For Simply $0.26 Payment
        • Prime ICO Advertising and marketing Companies
        • Bank of America will provide up to $250 million
        • Bank of America VC: You tend to do the wrong thing at the wrong time
          • Bitcoin Price Jump as Coronavirus Curve Begins to Flatten
            • Bitcoin Price Today April 3
            • Bitcoin Price Is Sometimes Bullish in Q2
            • Bitcoin Price Tumble Beneath $ 6,000
            • BTC Price Today 5 | April, 2020
            • Bitcoin Price and S&P 500 – Here’s how much bitcoin beat the Dow and S&P 500 in the first quarter
              • Today Bitcoin Price at $6,600
                • Bitcoin Price Bulls Reaches: “Live or Die”
                • BTC Price Today | 6 April 2020
          • Bank of America sees big year for Microsoft ahead
            • American Airlines coronavirus downgrade
              • Bitcoin Price Rejected $6,600
              • Bitcoin Price Trace It Will Fall to $ 5 K
              • BTC Price Today April 4
                • Stock Market Today 31 March, 2020
              • US Bank Raises $586M Against COVID-19
                • Bank of America’s Solid Liquidity to Help Covid-19 Crisis
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      • Best Online Savings Accounts of February 2020
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      • 6% cd rates – They Exists ?
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      • Best Credit Cards for Students 2020
      • Best Airline Credit Card 2020
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      • Best Rewards Credit Card 2020
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      • 11 Best Prepaid Debit Cards of 2020
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      • Lowe’s Credit Card
      • Get Revolut Card + £50
      • Qantas Credit Card
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      • How many credit cards should I have?
      • Is Discover Visa or Mastercard?
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      • Wells Fargo Propel – Review
      • Walmart Money Card – Review
      • Credit One Credit Card Review
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      • Travel credit card reviews 2020
      • Petal Credit Card Review
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      • Best Mortgage for Low Down Payment 2020
      • Best Mortgage Rates
      • Best VA Mortgage Lenders of 2020
      • Greatest On-line Mortgage Lenders
      • The Best Mortgage Lenders for First Time Home Buyers
    • Mortgage Calculators
      • Mortgage calculator rates today April 1, 2020
      • Mortgage Calculator – Students Benefits
      • Mortgage Calculator – Homeowners and renters Get Payment Relief
      • Calculator for mortgage to millennials
      • Mortgage Calculator Modification – What Is?
      • Mortgage Calculator Canada: Rates Are Rising
      • Mortgage Calculator Home – Is it time to repair your own home mortgage?
      • Mortgage Calculator
      • Mortgage Calculator Rates Today April 3
      • Mortgage Calculator Online
      • Mortgage Calculator Coronavirus: UK mortgage market goes into lockdown
    • Mortgage Guides
      • Lending
      • How Mortgage Forbearance Works Under CARES Act
      • Stimulus Check
    • Mortgage Companies
      • Nationstar Mortgage
      • Roundpoint Mortgage
      • Midland Mortgage
      • Simple Mortgage Calculator
      • Freedom Mortgage
      • SunTrust Mortgage
  • Commodities
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      • WTI Oil Prices
      • Brent Crude
      • Crude Oil
    • Agricultural Products
      • Corns
    • Livestock & Meat
      • Lean Hogs
    • Precious Metals
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      • Gold
        • Best Place to Buy Gold
        • Price of Gold
        • 5 Ways In order to Buy Gold
        • Gold Price Chart
        • Gold Futures
      • Silver
    • Industrial Metals
      • Copper
  • Insurtech
    • Insurtech “Best of…”
      • Best Life Insurance of 2020
      • The Best Renters Insurance Companies 2020
      • Best Pet Insurance Providers of 2020
      • Best Home Insurance Companies for 2020
      • Best Car Insurance Quotes Online
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Apple – Why Apple TV Plus is ‘still sputtering’ as NBC’s Peacock, Netflix subscribers soar

Aneta Larkins by Aneta Larkins
January 30, 2021
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Home » Apple – Why Apple TV Plus is ‘still sputtering’ as NBC’s Peacock, Netflix subscribers soar

Apple – Why Apple TV Plus is ‘still sputtering’ as NBC’s Peacock, Netflix subscribers soar

The streaming wars are heating up, and the winners and losers are starting to emerge.

Comcast (CMCSA) reported quarterly earnings on Thursday, beating analyst estimates on both the top and bottom lines while also adding an impressive 11 million signups to its fledging Peacock streaming service.

Peacock, which made its streaming debut on July 15, now has 33 million signups — on par with competitors like HBO Max (T), which reported nearly 40 million total subscribers in its most recent quarter.

Peacock’s growth is even more impressive considering the new additions came before “The Office” officially landed on Peacock on January 1, 2021. The service will also welcome WWE’s library in March.

A peacock is pictured outside NBC headquarters at Rockefeller Center in the Manhattan borough of New York City, New York, U.S., January 16, 2020. REUTERS/Carlo Allegri

To caveat, Peacock also has a free tier, making it nearly impossible to tell how many of the 33 million are paying subscribers or could be converted to paid subscribers.

Netflix (NFLX), which added an impressive 8.5 million subscribers in Q4, reigns supreme with over 203 million users worldwide. Meanwhile, Disney Plus (DIS) reached an equally impressive milestone of well over 86 million subscribers after its recent November 2019 launch.

So where does all that leave Apple (AAPL), whose streaming efforts have flown under the radar since launch in late 2019?

Apple ‘still spluttering vs. peers’

According to MoffettNathanson’s Q4 2020 SVOD Tracker report, which partnered with market research company HarrisX to poll the streaming preferences of 19,435 U.S. respondents between October and December, streaming penetration of U.S. households accelerated to 77% by the end of December — 500 basis points higher than December 2019’s level.

The top performers included Netflix, Amazon Prime Video (AMZN), Hulu and Disney Plus. Yet Apple TV Plus and HBO Max landed in the bottom pile by a small margin, according to the data.

Despite its slow start, HBO Max did grow 300 basis points in the quarter, suggesting that the streamer is beginning to gain traction amongst consumers. Meanwhile, interest in Apple TV Plus seems to be dwindling.

“We see Apple TV Plus as still sputtering vs. peers,” the note said — adding how Warner Bros.’ decision to air all of its 2021 moves on HBO Max, in addition to the platform’s improving content slate (which includes a mega “Sex and the City” revival), helped drum up further buzz.

HBO Max’s “Wonder Woman 1984”, which kicked off the unique release strategy, was viewed 2.25 billion minutes throughout its debut week, outpacing all other streaming programming in U.S. viewership, according to Nielsen.

“We wonder what Apple TV Plus does to stand out in an increasingly competitive and crowded field,” the note continued.

HBO Max’s “Wonder Woman 1984” outpaced all other streaming programming in U.S. viewership, according to Nielsen
HBO Max’s “Wonder Woman 1984” outpaced all other streaming programming in U.S. viewership, according to Nielsen

On Wednesday, Apple reported strong earnings powered by iphone-12 sales with service revenue hitting a record high.

Still, Apple CFO Luca Maestri told analysts on the earnings call that Apple TV Plus was “immaterial” to the results for the period, as the performance of the streaming service largely remains unclear.

To make matters more difficult for the tech giant, it seems to have a freeloader problem with 62% of its subscribers signed up through a free promotional offer.

Currently, a free year of Apple TV Plus is gifted to buyers of its hardware devices with the hope of renewal. But according to MoffettNathanson’s report, 29% of those who signed up through a free offer said they do not plan to resubscribe once the promotional period expires.

To compare, 16% of Disney Plus users access the service through a promotional partnership with Verizon (VZ), whereas 23% of HBO Max subscribers access the service through AT&T’s bundles.

Alexandra Canal is a producer & entertainment correspondent at Yahoo Finance. Follow her on Twitter @alliecanal8193.

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