Batter up! It’s late July and which means it’s time for the beginning of Main League Baseball—this 12 months, anyway. The MLB returns Thursday for Opening Day, a whopping 119 days late on account of quite a lot of delays brought on by the coronavirus pandemic. The 2020 common season will final simply 60 video games, a far cry from the 162 that comprise a daily 12 months. Regardless of the postponements and truncated schedule, manufacturers are nonetheless hoping for a house run.
On Thursday, Bank of America will air a 30-second spot as a part of the bank’s “Let’s Rally” push. Set to Willie Nelson’s “Always On My Mind,” the business exhibits empty baseball stadiums across the nation and staffers getting the fields prepared for gamers. “A setback? Well that’s just a comeback you haven’t met yet,” a voiceover says. A sponsor of the MLB since 2004, the Charlotte, NC-based Bank of America can be teaming up with the Boys & Ladies Golf equipment of America for the brand new marketing campaign. The bank will donate $10,000 and as much as $1 million for to the group for each late-game rally.