Bank of America and ESPN partnered with Boys & Women Golf equipment of
America to host a dialog with teenagers on racial equality.
Baseball was a sub-theme of the occasion, held on Jackie Robinson Day (Aug. 28) and in addition commemorating the 100th
anniversary of the founding of the Negro Leagues earlier this month.
Historic professional Bob Kendrick (president, Negro Leagues Baseball Museum), Chris Archer (pitcher, Pittsburgh Pirates)
and former New York Yankee shortshop and third baseman Alex Rodriguez had been among the many visitor members.
The occasion was moderated by ESPN’s Clinton Yates and live-streamed on ESPN’s YouTube channel. It is nonetheless out there on ESPN’s social media channels for viewing.
The occasion was a part of Bank of America’s just lately
launched Let’s Rally program, an effort in partnership with MLB that advantages Boys & Women Golf equipment of America and
enhances Bank of America’s $1 billion dedication in a four-year initiative to assist advance racial equality and financial alternative.
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The
sponsorship underscores Bank of America’s general effort to advance problems with racial equality and financial alternative, mentioned Meredith Verdone, chief advertising officer, Bank of America.
“This 12 months, with our world turned the wrong way up and expressions of assist for racial justice and equality in all places, we felt that we might take a step again to be taught from the bravery that has
been exhibited within the sports activities world over the past 100 years to encourage our subsequent era to proceed to advocate for racial justice,” Verdone mentioned in a launch.