Wells Fargo introduced Friday that it employed Michelle Moore to guide its digital platform, two years after she left Bank of America the place she was head of digital banking.
The rent is the most recent that San Francisco-based Wells Fargo has made to beef up its operations and digital work, two areas that CEO Charlie Scharf has made a precedence of trying to modernize. Moore will begin Dec. 31 and relies in Charlotte.
Moore was the Bank of America government who led the introduction of “Erica”, the award-winning synthetic intelligence-powered digital assistant that now has 16 million customers. For her work at (BofA), she was American Banker’s 2017 Digital Banker of the Yr. Since she left in 2018, Moore labored at Boston Consulting Group.
At Wells Fargo, Moore may have the same mandate to the one she had on the opposite facet of uptown: She’ll be tasked with overseeing the event of digital instruments for client clients, in accordance with firm spokesman Josh Dunn. She can even help and handle the bank’s digital work, in accordance with a bank press launch.
“I’m thrilled to be joining Wells Fargo at such a pivotal time for the company and the world – when more than ever, customers are turning to digital to manage their financial lives,” Moore stated in an announcement. “I look forward to joining this best-in-class team and helping to move the needle on our digital strategy.”
She is going to report back to Ather Williams, the bank’s head of technique, digital and innovation. The New York-based Williams was Bank of America’s head of enterprise banking till he moved to Wells in October. Wells Fargo employs 27,000 within the Charlotte space, a legacy of the bank’s 2008 buy of Wachovia.
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