The sight of [the flag] evokes reminiscences of previous battles and people who fought them, and to whom we’re indebted. They served our nation and have been the higher for it; by honoring them, as we do, we pay a service of our personal and are the higher for it.
—Walter Berns, Making Patriots, 2001
In observance of Memorial Day, USAA — a monetary establishment centered on the wants of active-duty service members, veterans and their households — has launched a marketing campaign to assist Individuals honor and bear in mind those that have given their lives in armed battle on behalf of the USA.
Entitled A Poppy Blooms, A Reminiscence Lives, the marketing campaign is oriented across the poppy, made well-known as an emblem of remembance within the poem “In Flanders Fields” composed after World Struggle I. (Right now, folks world wide — significantly in Nice Britain and Commonwealth international locations — put on poppies to mark Armistice Day and different events of remembance.) USAA has created a digital “poppy wall” with 645,000 flowers to characterize the American servicemen and girls who’ve misplaced their lives within the line of responsibility from the First World Struggle by the worldwide Struggle on Terrorism.
The marketing campaign additionally options assets for kids, a hyperlink to the nonprofit TAPS and a video of Michael Reagan, a Vietnam Struggle veteran who has sketched hundreds of portraits in tribute to fallen heroes.
ABA proudly works with its member banks to assist service members, navy households and veterans, together with supporting Hiring Our Heroes and different veteran employment initiatives, free banking coaching for service members and navy spouses, Neighborhood Dedication Awards, advocating for bank department entry on navy bases and extra.