Concepts Are Like Flames, a collective based mostly in Germany, launched a marketing campaign to dismantle misconceptions concerning Bitcoin (BTC). The group has incentivized individuals to put Bitcoin-related stickers in cities all over the world.
In accordance with the initiative’s official web site, named “Bitcoin Awareness Game,” the marketing campaign seeks to vary the general public notion that Bitcoin is expounded to criminals and scams.
Stickers purpose to create consciousness
The stickers — which include messages similar to “fix the money,” “fix the world,” “B the change,” “can’t tread on me,” “exit fiat,” “Inflation,” amongst others — started appearing within the streets of Munich in the beginning of June 2020. Now, they’re being unfold throughout the planet.
To facilitate a wider unfold for his or her pro-Bitcoin message, the collective revealed printable, open license PDFs that permit anybody to obtain and create their very own stickers.
Marketing campaign unfold in different nations
Not too long ago, individuals started publishing images of the stickers on the streets of different European nations similar to the UK, Austria, and even Asian nations like Pakistan.
Bounty No. 10 paid out, that includes a regionally well-known cat referred to as Dora and the DIY ‘freedom cash’ #bitcoin sticker https://t.co/ed4ADg6taC
— ideasarelikeflames (@ideaslikeflames) July 5, 2020
The collective launched a crowdfunding marketing campaign to incentivize others to disseminate the marketing campaign’s stickers — purchased by the Concepts Are Like Flames store — to public locations across the globe. Members can apply to be rewarded as a part of a bounty marketing campaign. This marketing campaign goals to distribute 675 Satoshis ($0.06), or SATS, per sticker positioned.
Cryptocurrencies lately appeared on the scene of large protests within the U.S., held in response to law enforcement officials murdering a person named George Floyd. Many trade leaders weighed in, with posts circulating about Bitcoin’s favorability as a method to opt-out of an ostensibly corrupt social infrastructure.
Fintech Zoom reported in 2019 that the pro-democracy and anti-government protest motion in Hong Kong spurred wider adoption of cryptocurrencies similar to Bitcoin as nicely.