Eighteen housemates of Nigeria’s model of Massive Brother took half in a bitcoin quiz with every participant getting $500 worth of BTC as prize cash. Massive Brother Naija (BBN) reportedly agreed to this uncommon step as a part of strikes to supply extra than simply leisure to its viewers.
As a part of BBN’s in-house quiz phase duties final week, housemates took half in actions that examined their information of cryptocurrencies. Housemates needed to inform the viewers a few of the use circumstances for bitcoin reminiscent of airtime top-up and on-line funds. Moreover, housemates needed to take part in a problem to create unique radio jingles.
Based on one media report, “housemates had to answer questions like what is a bitcoin wallet? or how is the price of bitcoin determined?” Housemates needed to title the highest 5 main cryptocurrencies as properly. Lastly, the housemates have been made to attract sketches that “depict a bitcoin wallet.”
After declaring all housemates winners, the phase sponsor Patricia, a cryptocurrency exchange that operates in Nigeria and Ghaha, gave every participant a card loaded $500 BTC.
BBN’s tour into cryptocurrency in partnership with Patricia, represents an essential step in Nigerian efforts to extend consciousness. The nation is already Africa’s single largest cryptocurrency market whose traded volumes dwarfs that of the closest rival. As information from peer to look buying and selling platforms reveals, Africa’s most populous nation accounts for greater than 50% of traded volumes.
In the meantime, some observers in Nigeria consider using BBN, the largest actuality TV present in Nigeria, to woo new customers is a masterstroke.
Senator Ihenyen, a lawyer and Common Secretary with the Stakeholders within the Blockchain Expertise Affiliation of Nigeria (SIBAN), is a type of who share this perception.
Ihenyen begins by pointing to BBN’s large attain as one of many causes he’s optimistic concerning the potential impact of the bitcoin quiz. Up to now season, the BBN present garnered a complete 240 million votes and 50 million of these got here within the ultimate week alone.
In his feedback on the BBN present’s spectacular numbers, Ihenyen additionally reveals that “at the heart of Big Brother Nigeria is the youth— Nigeria’s army of youths running into tens of millions.”
He provides that it’s “a show that greatly appeals to millions of young people in Nigeria. There is no doubt that the cryptocurrency quiz would make those who didn’t know anything about cryptocurrencies to become inquisitive. I see Google search for bitcoin in Nigeria increasing.”
Ihenyen additionally commends the quiz sponsor, Patricia for taking an uncommon strategy in its marketing campaign to deliver bitcoin to the lots. He says:
Undoubtedly, the Massive Brother Nigeria quiz contest will enhance cryptocurrency consciousness and adoption in and out of doors Nigeria. Particularly when one considers that mainstream media not often air applications or reveals about cryptocurrencies, the strategy adopted by Patricia, the apparent sponsor of the quiz competitors, was merely good. It didn’t solely assist put its model within the face of thousands and thousands of viewers but additionally helped enhance crypto consciousness amongst viewers. This can positively impression adoption.
Lastly, Ihenyen says he imagines that “these contestants might end up boosting cryptocurrency adoption more by getting involved in some form of cryptocurrency activities.”
What do you concentrate on the quiz transfer by BBN? Share your ideas within the feedback part under.
Picture Credit: Shutterstock, Pixabay, Wiki Commons, Youtube, Patricia,
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