Caterpillar – Aldi’s Cuthbert Caterpillar cake is back in stores after fund-raising stunt
Aldi’s Cuthbert the Caterpillar cake returns to stores next week after raising money for Teenage Cancer Trust.
The chocolate character made headlines around the world in April following a spat with M&S’s Colin the Caterpillar – and now he’s back.
Cuthbert, who returns to Aldi stores nationwide on May 17, has raised money for Aldi’s #CaterpillarForCancer campaign, including long-term partner Teenage Cancer Trust.
To mark the occasion, Aldi teamed up with stratospheric exploration experts Sent Into Space for Cuthbert to perform a dramatic skydive to raise funds for the charity cause and announce the return of the limited-edition confectionery.
Dr Chris Rose, from Sent Into Space, said: “We ensured Cuthbert was safe to travel into the blue skies as he embarked upon his skydive challenge.
“As with all our flights, Cuthbert’s aircraft ascended into the sky, where he would have reached temperatures as low as -70C, before taking his plummet. Cuthbert reached over 40,000 ft in the air before the skydive took place, and then safely parachuted back down to land.”
Richard Thornton, communications director at Aldi, said: “Cuthbert has been the centre of global media attention and we felt a dramatic return was called for to celebrate him coming back to our stores.
“And it doesn’t get more dramatic than jumping from the sky at 50mph. Our loyal shoppers have really backed Cuthbert during these last few weeks and we can’t wait to reunite him with his fans. We thank everyone for their support, whilst also raising money for charity, including our partner Teenage Cancer Trust.”
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Fans can visit @Aldiuk to see his dare devil antics in action and sponsor his epic #CaterpillarsForCancer charity skydive via this link: https://www.justgiving.com/fundraising/caterpillarsforcancer.
Limited edition Cuthbert the Caterpillar cakes will be back in Aldi stores nationwide from Monday for just £4.99. Proceeds will go the charities.