Caterpillar – Marks and Spencer Colin the Caterpillar fans want to ‘buy in bulk’ new £3 treat
Marks and Spencer shoppers were floored after spotting a new £3 Colin the Caterpillar product online.
The high street giant regularly updates shoppers on new stock and product launches through its various social media channels and caused a stir after unveiling its new Colin the Caterpillar cookie dough.
Colin the Caterpillar is an M&S icon, first introduced as a roll cake back in 1990. Since its conception, the retailer has launched a variety of products under Colin the Caterpillar’s name, including sweets, Easter eggs and more.
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In April, M&S started legal action against Aldi in a bid to protect its cake after Aldi produced its Cuthbert the Caterpillar cake, which M&S argues infringes its trademark.
Shoppers were excited after spotting the Colin the Caterpillar product.
Taking to its main Instagram page, M&S shared a Reel of the new cookie dough in action.
Captioning the footage, the retailer penned: “New in: your favourite Colin the Caterpillar in chocolatey, cookie dough form! Our new Colin cookie dough, £3, means you can enjoy warm, fresh-from-the-oven Colin cookies at home. Find it in the chiller section now. Watch us make yummy, Colin-approved cookies and get your kit in store now.”
The new product proved a hit among Marks and Spencer’s 1.8million followers, racking up more than 5,000 likes in the first few hours it was uploaded to the popular social media platform.
Shoppers shared their thoughts in the comments section.
Paula said: “omg I need these.”
Jacqui said: “gonna need to buy these in bulk.”
Paula tagged a friend and said: “we need these in our life.”
One shopper said: “this is my kinda baking.”
Laura tagged a friend and commented: “feel like we need these!!!”
Holly added: “omg colin.”
Other shoppers simply tagged their friends and posted a series of heart eye emojis.