The government’s Bureau of Economic Analysis reported Friday that private spending rose 5.6% in June. That follows a 8.5% surge in May. Individuals were buying a great deal of clothes, especially footwear, based on data in the Census Bureau.However, the $1,200 that many customers have gotten may have been invested. Americans socked a chunk of the stimulation cash in their own bank accounts, however the savings rate in June fell to 19% from a peak of 33.5% in April. Moreover, the $600 in annual unemployment benefit checks from Washington are set to finish on July 31 and it is not clear if Congress will agree to supply additional jobless benefits as part of a fresh form of stimulation. That raised fears among economists of the other financial cliff to the market. Experts are concerned that it may be hard for customers to keep shopping till they fall with no extension of different stimulation benefits.To which end, the University of Michigan reported that a fall in its widely watched consumer sentiment indicator Friday morning. “The national relief programs have averted more considerable declines in the financing of customers, partially shielding them by the unprecedented surge in job reductions, reduced work hours, and salary reductions,” stated University of Michigan economist Richard Curtin at the analysis. A prospective pullback in spending could end up finally hitting on the stock marketplace, also. Stocks have rallied sharply since March despite the awful financial statistics.”We have a double digit unemployment rate. However, the pain has been masked by ample subsidies that offset lost earnings,” explained Thomas Majewski, CEO of advantage supervisor Eagle Point.”Many men and women who’ve been the most affected are lower earners. We could begin to see significant changes in customer behaviour absent further stimulation,” Majewski added. He explained discount retailers such as Walmart (WMT) and Target (TGT) might be vulnerableStill, there is a little disconnect between towering stocks along with the debilitating financial fact for many less wealthy Americans. The housing market remains strong. Lowe’s (LOW) and Home Depot (HD) are near all time highs. Consumer businesses such as Amazon (AMZN), Best Buy (BBY), Etsy (ETSY), Costco (COST), Wayfair (W) and Chipotle (CMG) will also be flourishing. Therefore it seems that lots of middle class and wealthy consumers do not appear to get exploited.