An advert that includes Puerto Rican rapper Unhealthy Bunny’s hit music “Pero Ya No,” will hit the airwaves and on digital platforms, aimed on the Puerto Rican constituency in Florida and Pennsylvania. It juxtaposes clips of voters supporting Trump to pictures of empty stadiums, detained immigrants on the border and pictures of President Donald Trump tossing paper towel rolls in Puerto Rico after Hurricane Maria.”Antes yo te quería pero ya no / Tú me gustabas pero ya no / Yo estaba pa’ ti pero ya no, eh / Pero ya no, eh, pero ya no,” Unhealthy Bunny raps within the music’s opening strains. The refrain performs seconds later. “Conmigo ya no tienes break, ey / Yo no quiero de tu amor pretend, ey.”Translated, the music states, “I cherished you earlier than however not anymore. I preferred you however not anymore. I was there for you however not anymore. … I will not provide you with a break. I do not need your pretend love.”Whereas Joe Biden leads amongst Latino voters in every state, polls present a decent match-up between the Democratic nominee and the Republican incumbent general amongst Floridian, Pennsylvanian and Arizonan voters. A CNN ballot taken in Arizona between July 18-24 confirmed Biden at 58% to President Donald Trump’s 29% amongst Latino voters. In Florida, a ballot taken in the identical timeframe captured Biden main 56% to Trump’s 37% in the identical demographic. View Trump vs. Biden pollingThe marketing campaign can be staging a Univision Noticias homepage takeover that highlights the hashtag #RompeConTrump, or “break up with Trump.” One other advert, “Decepciones,” performs into the identical theme of “breaking apart” with Trump, utilizing a music by Fernández, a Mexican singer with strains that, when translated, learn, “I do not miss you anymore” and “And if we’re speaking about disappointments, I feel yours has been probably the most hurtful.” The advert will play within the border states of Arizona and Texas, which each home a wealthy Mexican constituency. It clicks between pictures of border crossings and annoyed folks, contrasting it with Trump’s remarks on border safety, like when he referred to as Mexican immigrants “rapists.” The advertisements, that are a part of the marketing campaign’s $26 million paid funding this week, are particularly directed at Latino voters who may have beforehand supported Trump however may not be enthusiastic to take action once more, based on a marketing campaign official. It is the newest in a collection of micro-targeting efforts the marketing campaign and the DNC are deploying by means of a brand new subethnicity modeling technique, one thing that the DNC and Hillary Clinton’s marketing campaign didn’t have the capability to make the most of within the 2016 election. The purpose is to focus on voters particularly primarily based on which Latino group they belong to. Earlier this month, the Biden marketing campaign additionally unveiled its agenda for the Latino Neighborhood, which included a brand new dedication by Joe Biden to ascertain a Smithsonian Nationwide American Latino museum. CNN’s Nicole Chavez contributed to this report.