Spicy Hen McNuggets will hit US eating places on September 16, for a restricted time. It is the primary new McNugget taste in the US for the reason that merchandise was launched to the US menu in 1983.For McDonald’s, the brand new merchandise could possibly be a strategy to capitalize on America’s style for hen and create some much-needed buzz. Manufacturers which have gone large on hen have been rewarded with nice gross sales and loyalty. Popeyes’ wildly widespread spicy hen sandwich has boosted the chain’s gross sales. System-wide gross sales at Popeyes eating places jumped 24% within the three months that ended on June 30 in comparison with the identical interval final yr. The model stated on its earnings name that the sandwich had been an enormous contributor.And clients have been flocking to KFC. In the US “we recorded the best common gross sales per retailer within the model’s historical past throughout every week in early May,” stated David Gibbs, CEO of Yum Manufacturers, which owns KFC, throughout a name with analysts discussing second-quarter monetary outcomes. Gross sales at US KFC eating places open at the very least a yr jumped 7% within the quarter in comparison with the identical interval final yr. McDonald’s (MCD) has loads of hen choices on its menu, and has examined hen sandwiches prior to now. The brand new McNuggets have a breaded tempura coating of cayenne and chili peppers. They arrive with a Mighty Scorching Sauce, which features a mix of crushed crimson pepper, spicy chilies and garlic. The Mighty Scorching Sauce, additionally out there for a restricted time, is the corporate’s first new dipping sauce in three years. “Our clients have been asking for Spicy McNuggets for a while now,” stated Linda VanGosen, vice chairman of menu innovation, in a weblog submit saying the brand new merchandise.Quick meals corporations use limited-time objects to assist construct buzz round their manufacturers. Proper now, McDonald’s may use a lift.McDonald’s whole gross sales fell 30% within the second quarter in comparison with a yr in the past, the corporate stated final month. Web revenue plummeted 68%.And it’s struggling throughout breakfast. The meal has been impacted by modifications to folks’s morning routines, significantly commuting, the corporate defined throughout an analyst name discussing the corporate’s second-quarter outcomes. It does not assist that Wendy’s, which positioned its personal new breakfast choices as superior to McDonald’s choices, is benefiting from its breakfast menu. Nonetheless, McDonald’s is hopeful a few turnaround. In April, gross sales at US areas open at the very least a yr had been down 19%. However gross sales have been bettering steadily since then. In June, they had been down simply 2.3%, and so they “trended up” in July, in response to Chief Monetary Officer Kevin Ozan.Replace: This story has been up to date to make clear that the brand new taste is a primary in the US.CNN Enterprise’s Jordan Valinsky contributed to this report.