Jason Wu, Rebecca Minkoff and Christian Siriano will characteristic Lowe’s merchandise in every of the their dwell New York Trend Week exhibits.It feels like an odd mixture, however the designers are assembly the general public the place they’re: Extra Individuals are staying residence and flocking to residence enchancment initiatives and creature comforts because the pandemic continues to unfold throughout the nation. “The relevancy of vogue has shifted with the zeitgeist,” Lowe’s (LOW) Chief Model and Advertising and marketing Officer Marissa Thalberg informed CNN Enterprise. “Individuals are very centered on their properties and the way properties actually are the brand new epicenter of vogue and self-expression.”New York Trend Week will look very completely different this yr. A sequence of occasions that was as soon as made up of indoor runways and huge crowds will now be extra centered on the digital expertise. The pandemic enabled the designers and manufacturing firm IMG Focus “to look a lot nearer and deeper into what’s doable from a digital perspective,” mentioned Dominic Kaffka, IMG Focus’ managing director.Kaffka acknowledged that the Lowe’s collaboration is “sudden,” however he mentioned the pandemic has shifted client habits.”It undoubtedly helps these designers who’re working with planning and executing their imaginative and prescient this season as a result of clearly everybody’s funds is tight this season,” he mentioned.Wu, in a press release, famous that the house has change into the style heart of individuals’s lives … as a result of it’s the heart of most individuals’s lives throughout the pandemic.”My residence has at all times been a fantastic supply of inspiration for me, particularly now that it is not only a place I dwell, however the place I’ve labored to convey my Spring 2021 assortment to life,” he mentioned.Lowe’s (LOW) had a robust second quarter, which comes as no shock since Individuals are extra emotionally invested of their properties than ever. Lowe’s second quarter gross sales got here in at $27.three billion, a good enhance in comparison with the $21 billion it had the second quarter of 2019.