COLUMBUS, OH – December 4, 2020 – The vacations are a time for pleasure, beloved household traditions and connecting with those we love. As households discover new methods to have a good time the season this 12 months, Washington Prime Group (NYSE: WPG) is reminded that once we come collectively as a neighborhood, we will overcome any problem put in entrance of us. Now greater than ever, Washington Prime Group city facilities are dedicated to reigniting a way of vacation surprise, hope and magic via progressive experiences that safely encourage households and supply consumers with a wide range of choices that match their consolation stage throughout this season of giving.
In line with ICSC’s Annual Vacation Procuring Intentions Survey, 81% of U.S. vacation consumers plan to purchase vacation presents and objects at bodily shops this season – and lots of additionally will make the most of purchase on-line, pickup in retailer (BOPIS) choices just like the Firm’s Retail To-Go. Washington Prime Group is bringing security and comfort to friends by remodeling its city facilities to boost friends’ distinctive purchasing experiences.
Safely Welcoming Santa
Washington Prime Group city facilities will present a magical Santa expertise, whereas sustaining a robust give attention to well being and security. Kids may have the chance to have interaction in a socially distant dialog and safely pose for an image with Santa throughout their go to to the North Pole. City facilities are encouraging superior reservations to assist promote social distancing and contactless cost for photograph packages. Santa, workers and friends will all be carrying masks on set and in pictures, in accordance with native and state mandates.
To effectively create a magical North Pole setting that additionally facilitates efficient social distancing, The Firm has designed and procured a proprietary, value-engineered Santa Set in a Field idea. Traits together with particular furnishings placement, plexi-glass boundaries and line administration cues will support visitors stream and permit for added precautions. Santa Units will even embody a Vacation Selfie Station for friends to seize and share memorable seasonal moments.
Along with in-person Santa visits, the Firm’s city facilities additionally will supply a wide range of unforgettable digital experiences to accommodate households’ personal consolation ranges. These digital choices will carry the magic of Santa Claus and the North Pole to life remotely, as households will be capable to get pleasure from these particular vacation traditions from house.
Supporting Small Companies
Washington Prime Group is teaming up with Coca-Cola this vacation season for an thrilling text-to-win sweepstakes to spark engagement with friends, whereas supporting the Open for Small Enterprise initiative. Visitors who enter the sweepstakes may have the prospect to win Coca-Cola swag and $5,000 in purchasing sprees. The Firm will contribute as much as $25,000 ($0.25 per entry) to Open for Small Enterprise. To enter, contributors merely enter the code discovered below the cap of their Coca-Cola bottle for an opportunity to win.
Serving the Group
For the reason that begin of the pandemic, the Firm’s city facilities have held over 1,000 goodwill efforts as a part of WPG Cares. WPG Cares will proceed all through the vacation season and past as a technique to join with and provides again to communities nationwide. City facilities throughout the nation have hosted blood drives, meals for college kids and celebrations for first responders. The Firm’s city facilities have served as assortment websites for important supplies, shelters for neighborhood members in want, secure areas to worship collectively and a lot extra. As well as, the Firm’s KidX Membership® partnership with Nationwide Kids’s Hospital’s On Our Sleeves initiative will present vital psychological well being instruments and sources elevating consciousness of bullying, World Kindness Day and vacation stress administration.
Bringing Vacation Magic
Washington Prime Group city facilities will have a good time the magic of the vacations via a wide range of occasions and activations held in a secure, socially distant manner. Tree lighting ceremonies will mild up the night time at city facilities throughout the nation and supply friends a blinding spectacle. Households will get pleasure from traditional vacation movies drive-in model via Very Merry Motion pictures, in addition to glide into the seasonal spirit – fairly actually – via vacation ice skating and curler skating occasions. Along with in-person and digital Santa visits, households will be capable to expertise time with Papa Noel via Santa Tales, an interactive storytelling occasion, and occasions marking Santa’s arrival.
Singing Loud For All To Hear
Washington Prime Group has created a marketing campaign working with micro-influencers to construct consciousness about all of the choices accessible at city facilities this vacation season. Micro-influencers are people who efficiently market via social media via a robust relationship with their loyal followers. Micro-influencers have audiences of 100okay or fewer and give attention to a selected geographic space. Influencers will take part in vacation occasions on the Firm’s city facilities and can publish to Instagram about their experiences, whereas encouraging their viewers to take part as properly. They’re going to even be spreading the phrase about Small Enterprise Saturday, Retail-To-Go, Group Goodwill Occasions, and extra.
Making a Checklist
Washington Prime Group city facilities are making it simple to search out presents that can delight everybody on the purchasing record this 12 months. Every city middle throughout the nation will create and curate a Vacation Present Information filled with inspiring and distinctive present concepts from native tenants. These guides, posted on Instagram Tales, will function objects starting from house items to clothes and accessories, offered by native small companies and nationwide manufacturers, alike.
Whereas this 12 months’s vacation season may look a bit of completely different, the Firm is dedicated to offering a way of custom, connection, and pleasure to communities and households. By recreating time-honored occasions, to holding well being and security prime of thoughts, friends will discover the enjoyment they have been trying ahead to all 12 months lengthy, whereas benefiting from this vacation season.
About Washington Prime Group
Washington Prime Group: Nationwide footprint with native taste. With about 100 city facilities all through the US, we’re as American as apple pie. As a matter of reality, we’re additionally as American as deep dish pizza in Chicago, Hawaiian poke salad, vegan spring rolls in Malibu, El Paso Tex-Mex, Maryland crab desserts, kimchi in Orange County, Memphis barbeque and a Kansas Metropolis porterhouse. Our properly regarded infrastructure, from Hawaii to Connecticut, and just about in every single place else in between, permits our tenant and sponsor companions to learn from the working efficacy and economies of scale at a big nationwide actual property firm, alongside native administration who possess complete information of the particular locale inside which they reside. Washington Prime Group® is a registered trademark of the Firm. Study extra at www.washingtonprime.com.
Traders: Kimberly A. Inexperienced, VP, Investor Relations & Company Communications, 614.887.5647 or [email protected]
Media: Kimberly Flaherty, Senior Director, Public Relations, 614.887.5715 or [email protected]
This information launch incorporates ‘forward-looking statements’ inside the that means of the Personal Securities Litigation Reform Act of 1995 which signify the present expectations and beliefs of administration of Washington Prime Group Inc. (‘WPG’) regarding the proposed transactions, the anticipated penalties and advantages of the transactions and the focused shut date for the transactions, and different future occasions and their potential results on WPG, together with, however not restricted to, statements regarding anticipated monetary and working outcomes, future liquidity, the Firm’s plans, goals, expectations and intentions, price financial savings and different statements, together with phrases akin to ‘anticipate,’ ‘consider,’ ‘assured,’ ‘plan,’ ‘estimate,’ ‘count on,’ ‘intend,’ ‘will,’ ‘ought to,’ ‘may,’ and different related expressions. Such statements are based mostly upon the present beliefs and expectations of WPG’s administration, and contain recognized and unknown dangers, uncertainties, and different elements which may trigger the precise outcomes, efficiency, or achievements of WPG to be materially completely different from future outcomes, efficiency or achievements expressed or implied by such forward-looking statements. Such elements embody, with out limitation: modifications in asset high quality and credit score danger; means to maintain income and earnings development; modifications in political, financial or market circumstances typically and the true property and capital markets particularly; the affect of elevated competitors; the provision of capital and financing; tenant or three way partnership companion(s) bankruptcies; the failure to extend retailer occupancy and same-store working revenue; dangers related to the acquisition, disposition, (re)growth, growth, leasing and administration of properties; modifications in market rental charges; traits within the retail trade; relationships with anchor tenants; dangers regarding three way partnership properties; prices of frequent space upkeep; aggressive market forces; the extent and volatility of rates of interest; the speed of income will increase as in comparison with expense will increase; the monetary stability of tenants inside the retail trade; the restrictions in present financing preparations or the failure to adjust to such preparations; the liquidity of actual property investments; the affect of modifications to tax laws and WPG’s tax positions; losses related to closures, failures and stoppages related to the unfold and proliferation of the coronavirus (COVID-19) pandemic; to qualify as an actual property funding belief; the failure to refinance debt at favorable phrases and circumstances; lack of key personnel; materials modifications within the dividend charges on securities or the flexibility to pay dividends on frequent shares or different securities; doable restrictions on the flexibility to function or get rid of any partially-owned properties; the failure to realize earnings/funds from operations targets or estimates; the failure to realize projected returns or yields on (re)growth and funding properties (together with joint ventures); anticipated beneficial properties on debt extinguishment; modifications in typically accepted accounting rules or interpretations thereof; terrorist actions and worldwide hostilities; the unfavorable decision of authorized or regulatory proceedings; failure of the contemplated reverse share break up to perform the Firm’s goals for the motion and such different adversarial penalties on the marketability and liquidity of the Firm’s frequent stock; the affect of future acquisitions and divestitures; property that may be topic to impairment fees; important prices associated to environmental points; modifications in LIBOR reporting practices or the tactic through which LIBOR is decided; and different dangers and uncertainties, together with these detailed every now and then in WPG’s statements and periodic reviews filed with the Securities and Alternate Fee, together with these described below ‘Threat Components’. The forward-looking statements on this communication are certified by these danger elements. Every assertion speaks solely as of the date of this press launch and WPG undertakes no obligation to replace or revise any forward-looking statements to mirror new data, subsequent occasions or circumstances. Precise outcomes may differ materially from present projections, expectations, and plans, if any. Traders, potential buyers and others ought to give cautious consideration to those dangers and uncertainties.
Washington Prime Group Inc. revealed this content material on 04 December 2020 and is solely chargeable for the knowledge contained therein. Distributed by Public, unedited and unaltered, on 04 December 2020 22:28:01 UTC