Hospitality group Accor has partnered with Visa to launch a brand new cost card for Accor Stay Limitless (ALL) loyalty members.
Members who apply for the brand new ALL Visa card will be capable to use it for on a regular basis purchases and earn loyalty factors and rewards, together with once they keep at an Accor property.
Accor mentioned it is going to be collaborating with Visa accomplice monetary establishments and banks in key markets throughout Europe, North and South America, the Center East and Asia Pacific to concern the brand new playing cards.
The corporate’s portfolio consists of 39 lodge manufacturers with greater than 5,000 properties throughout 110 locations.
CEO and chairman Sebastien Bazin commented: “Partnering with Visa might be an enormous increase to Accor as we embark on the shared journey to develop an revolutionary co-branded cost card. This new initiative will present unmatched advantages to our members and reinforce the success of our ALL loyalty programme by growing our member base, driving further engagement and giving every member incentives to stick with us extra often and simply. The event of ALL is a serious milestone for us, and in Visa we’re more than happy to have discovered a accomplice which shares our ardour for delivering on a regular basis rewards and recognition.”
Al Kelly, chairman and chief govt of Visa, added: “We’re delighted to accomplice with Accor and assist the introduction of a brand new buyer loyalty programme. Immediately’s digitally-savvy customers count on rewards which are tailor-made to their wants and provide new and distinctive experiences. I’m extraordinarily excited concerning the energy of Accor’s experience in hospitality coming along with Visa’s international community and digital capabilities. This mix will translate into enticing loyalty and cost merchandise that might be on the forefront of the hospitality market.”