Alliance Knowledge Methods’ card companies enterprise has renewed long-term card companies partnership with American casino-entertainment firm Caesars Leisure.
Beneath the renewed partnership, Alliance will proceed to supply co-branded bank card companies to the casino-entertainment supplier.
The transfer follows the rebranding of the Caesars Rewards Visa bank card final 12 months, to align with the Caesars Rewards loyalty programme.
The loyalty programme permits card members to earn as much as 5x reward credit for each $1 spent and extra reward credit in airways, gasoline, and at grocery shops.
Caesars Leisure vice chairman of loyalty Mostafa Boutajrit mentioned: “At Caesars, we offer our friends with an distinctive expertise by way of our main gaming, hospitality, eating and leisure choices.
“Alliance Knowledge’s confirmed experience in data-driven loyalty advertising packages allows our friends to take advantage of their expertise with Caesars whereas contributing to our progress and enlargement targets.”
To speed up the acquisition of recent cardmember, Alliance Knowledge and Caesars may also proceed to supply on-site and on-line options.
Just a few Caesars’ properties at the moment supply on the spot card issuance capabilities. The corporate intends to introduce this facility throughout its enterprise within the close to future.
Alliance Knowledge chief shopper officer Deb Decker mentioned: “We’re excited to proceed our partnership with Caesars as we improve the shopper expertise and drive additional loyalty for the model.
“We stay up for increasing our revolutionary choices alongside Caesars and offering friends with the entire precious advantages that include being a loyal Caesars Rewards Visa cardmember.”
In November 2019, Alliance Knowledge entered into an settlement with Sony Rewards to supply co-brand companies for Sony and PlayStation Credit score Playing cards.
In the identical month, Alliance Knowledge launched a brand new digital self-service suite for cardholders.