EML Payments USA, LLC., a wholly owned subsidiary of EML Payments Limited (ASX: EML) (“EML”), and PointsBet USA Inc. today announced they have launched a reloadable payments card that allows their customers in New Jersey to load funds to their gaming account and quickly access their winnings. PointsBet has experienced rapid growth since entering the U.S. market with its unique points betting product. The addition of the PointsBet card experience solidifies PointsBet’s and EML’s leadership in providing an unrivaled online sports betting experience in the Garden State.
“The launch of the PointsBet reloadable payments card represents an exciting time in sports betting for both PointsBet and EML. Both companies understood the importance of being first to market with an acquiring and payout solution to enhance the PointsBet gaming experience, boost brand loyalty and meet the challenges of today’s rapidly evolving U.S. online sports betting landscape,” said Jamison Jaworski, president Americas, EML Payments.
The combined powers of PointsBet and EML allow users to enjoy a seamless funding experience without the headache experienced by most other gaming operators in the U.S. market today, Cardholders enjoy real-time payouts that can be pushed back into their gaming account or used online, in-store, in-app or at ATMs.
“Our relationship with EML has allowed us to quickly and seamlessly integrate a withdrawal method that is unique to the U.S. sports betting market. While other sportsbooks are still trying to figure out how best to payout winnings to their players, PointsBet is able to focus on making continual improvements to our existing process and providing a VIP experience,” said Johnny Aitken, U.S. CEO, PointsBet.
Having successfully provided innovative payment solutions to sports betting providers across the globe, EML is positioned to provide a consistent experience in the U.S. As more states push to legalize online sports betting in 2019, the partnership with PointsBet is only the first step in helping move this exciting new market forward. With the launch of this additional program, EML is now managing 11 branded reloadable prepaid programs in the gaming industry across Australia, Europe, the U.K. and the U.S.
“Gaming operators, casinos and fintechs have the opportunity to provide friction-free payment methods that encourage gamblers to keep playing. We’re partnering with gaming providers we believe will shape the future of online sports betting in the U.S.,” said Brandon Thompson, Group Chief Commercial Officer, EML Payments.
PointsBet is a U.S. sportsbook originally founded in Australia. The company is a cutting-edge sportsbook operator that prides itself on having the quickest and easiest-to-use app (iOS and Android), and providing the best content and experience for sports bettors. PointsBet is on the cutting edge of sports betting, offering the most markets in the world for all major US sports leagues (NFL, NBA, NHL and MLB) along with being the only provider of the revolutionary PointsBetting product, where the more you are right, the more you win.
About EML Payments Limited
With EML, you will be empowered with more control, transparency and flexibility over your payment processes. Whether you serve businesses or consumers, EML makes your payment processing more efficient and secure from start to finish, while helping you improve customer service and increase brand loyalty.
Our portfolio offers innovative financial technology that provide solutions for payouts, gifts, incentives and rewards, and supplier payments. We issue mobile, virtual and physical card solutions to some of the largest corporate brands around the world, processing billions of dollars in payments each year, and manage more than 1,200 programs across 21 countries in North America, Europe and Australia.