Tech CEOs Can’t Afford to Ignore Their Stock Prices

But as noted, over the last four months, its stock has plunged. According to The Ottawa Citizen, Shopify set a goal to hire 2,021 software engineers in 2021. As part of the recruiting effort, the company dished out $331 million in stock options and restricted stock units (RSUs). With the share price down, many of those options can’t be exercised and the RSUs will likely have “a lower-than-expected award once the units vest.”