The technology industry has served practically every one of the world’s businesses in different ways, and as more innovations rise to the surface, more benefits are being garnered.
The same is true for the sports sector as many professional leagues are experiencing the effects of tech on both their athlete’s gameplay and fan engagement.
Especially when it comes to the NBA, basketball does not look the same as it did ten years ago. Here are just a few of the ways in which technology has changed and continues to transform one of America’s most powerful leagues for everyone involved.
Data Analytics on the Court
The implementation of data analytics in the NBA is a ginormous game changer, meaning that the technology drastically improves aspects of the game.
Nowadays, many courts contain a variety of SportVU cameras whose job it is to keep track of what is happening during any given match. For example, things like the number of shots Lebron makes or how many balls a defender blocks are all valuable data that is recorded on-the-spot.
Even the speed in which a player moves towards the goal is noted. This technology has enabled the NBA to gain accurate statistics which are used to improve training methods and determine which athletes should start and which should be benched, among other things.
These innovations also work to enhance the fan experience as supporters are 100% in-the-know about their favorite basketball player’s performance.
Mobile and Desktop Sports Betting Legalization
In the same way that data analytics has become an invaluable resource for the modern-day sports enthusiast, the growth of legal, online sportsbooks in the U.S. has opened doors for fan interaction and interest.
Because betting on professional basketball is a big part of individual fandom for many people, mobile and desktop innovations in the industry have made the activity much more convenient and accessible. In today’s current climate, there are over a dozen states where online NBA wagering is permitted, with more legislation to put through on the horizon.
As the competition between platforms begins to increase, many providers are giving newcomers an insider look into their offerings. One example of this is the DraftKings Sportsbook Review which outlines every aspect of the website and what fans can expect to find in it. Now that the process has been digitized, supporters are more apt to participate whenever and wherever they please.
Digital Marketing with Social Media
It’s hard to imagine the absence of social network giants like Instagram and Facebook in today’s virtually connected environment, but before these applications existed sports looked and felt a bit different.
The fact that fans now have access to an entire world of NBA information in their pocket has dramatically improved what it means to love and follow basketball.
The league is especially well-known for their digital marketing strategies which keep their feeds fresh and interesting with visually stunning photos and expert written content. There’s no doubt that NBA’s personal brand has flourished thanks to mobile technology.
Training and Practicing with VR
Conventional training methods in the NBA have been given a makeover thanks to Virtual Reality. Nowadays the league’s top athletes are utilizing the technology during practices to improve their shooting skills.
And it’s not just the sport’s athletes who are benefitting from VR. Basketball enthusiasts are enjoying the advantages that the immersive resource brings to the fan experience as well, with applications that bring fans directly to the court to view the game in a new way.
The league has mentioned on multiple occasions how they would like to further incorporate VR into the professional basketball industry’s landscape.
Although when people first think about VR, they mostly consider the ways in which it is increasing the gaming industry’s market share, society should also consider the way it is set to transform the world of sports for the better.