Facebook – Facebook, Pepsico, Constellation Brands, Inc, American Eagle Outfitters…

Facebook, Pepsico, Constellation Brands, Inc, American Eagle Outfitters, Coca Cola, T‑Mobile, Mike’s Hard Lemonade,Reborn Clothing Co,SKYY vodka… and more brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

Facebook is launching a national campaign, ‘Good Ideas Deserve To Be Found’ that brings to life the power of personalized ads for people and businesses. The campaign spotlights good ideas like Goat House Farm, reaching both small businesses and consumers through digital, TV and audio advertising launching on 2/25.The consumer marketing creative was developed by Facebook’s Creative X team in partnership with Droga5. The videos were directed by David Wilson and spoken by the legendary ‘voice of ideas’ Grace Jones. Every day, people come to Facebook to connect with the things they care about – from Groups, to charities to Watch shows, like Red Table Talk. The same personal preferences that allow people to discover and connect with content also enable people to discover businesses, services and products, all through personalized ads. Right now, enabling this discovery is more important than ever. Small businesses are at the greatest risk of losing their business during this time of economic hardship.That’s why Facebook is introducing new tools and products with small business growth in mind:

– Simplifying Ads Manager to make it easier for SMBs to get started and use personalized marketing plans to increase the value of their advertising investment. 

– SMBs are being asked to do more with less; so the company is continuing to waive fees for businesses selling with Checkout on Shops through June 2021, and as shared previously, for paid online events until at least August 2021.

– Restaurants have been hit particularly hard by the pandemic, so Facebook is introducing new options to note what type of dining experience is available, and making this easy for people to see in Businesses Nearby. It has also added a new menu tab on Pages so businesses can upload their menu directly to their Page.

– Updating the business resource hub on Facebook and Professional Dashboard on Instagram with more information on how personalized ads work.  

e.fundamentals, a digital shelf analytics provider, announced a partnership with PepsiCo’s, Inc. to power its eCommerce growth.The strategic partnership is designed to support PepsiCo with critical digital shelf performance analytics technology and best-in-class eCommerce expertise to deliver powerful intelligence for PepsiCo’s brands in 10 different countries from across European and UK e-retail partners including France, Germany, Spain and the UK. The partnership empowers PepsiCo to use retailer category eCommerce analytics data to optimize their search positioning and product visibility on retailers like Amazon, Tesco and Carrefour.

• Constellation Brands, Inc

Constellation Brands, Inc., a leading beverage alcohol company, announced new and expanded responsibilities for two members of its Executive Management Committee, effective March 1, 2021. Jim Sabia, who has served as Constellation’s Executive Vice President and Chief Marketing Officer since 2018, has assumed the newly created role of Executive Vice President and Managing Director, Beer Division, with responsibility for leading the division’s operations services and commercial business functions. Constellation’s Chief Marketing Officer role will remain open in the near-term, but given the importance of this role to the company’s long-term growth aspirations, Constellation will look to fill this position over time. 

Mallika Monteiro will assume expanded responsibilities as Executive Vice President and Chief Growth, Strategy and Digital Officer. In addition to her current responsibilities leading the company’s growth and strategy functions, she will assume added responsibility for leading the company’s media initiatives, including digital marketing, 3-Tier ecommerce, and Constellation Ventures (which focuses on investing in early stage start-ups in the beverage alcohol space and adjacent categories).

• American Eagle Outfitters

American Eagle Outfitters® , a leading global specialty retailer offering on-trend clothing, accessories and personal care products, has named VaynerMedia as its new media agency. 360i was the media incumbent since  2019.  American Eagle´s advertising costs in 2019 were of US$151 million. 

Coca-Cola has doubled down on its strategy to cut down its portfolio and switch investment to its core brands, while also planning to bring marketing investment levels back to pre-pandemic times to boost growth. CEO James Quincey said the company’s long-term growth will be “powered” by its core brand portfolio. The company slashed its portfolio from 400 brands to 200 last year.Quincey signalled the company will look to increase marketing budgets again to levels seen in 2019, but only once the vaccination rollout is more progressed and lockdown measures are eased. For comparison, the company spent around $4.3bn (£3.1bn) on marketing in 2019.He said marketing investment will need to be at “similar” levels to those seen in 2018/2019 in order to “drive top line and margin increases” consistent with the company’s growth forecasts.

At this exclusive virtual event on March 24, 2021, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

T-Mobile amped the company’s Magenta Unlimited 55 plan, adding Netflix on Us for families and a MAX tier with unlimited Premium Data, so clients can’t be slowed down no matter how much data you use. That’s all available today. And, coming soon, 55+ customers can add up to four lines, up from two.55+ customers in all 50 states can get TWO unlimited lines of Magenta Unlimited 55, TWO free smartphones with 24 monthly bill credits for just US$70 per month with talk and text and unlimited data including 5G access on America’s largest and fastest 5G network.Americans 55+ rely on their smartphones more than ever these days. In fact, over the past two years, smartphone adoption has jumped from 70 percent to 77 percent[1] among this group, and baby boomers are the fastest growing segment of mobile users spending 30% more time on mobile than they did a year ago. [2] And 92% of Americans over 55 live somewhere other than Florida.[3]Both plans — Magenta Unlimited 55 and Magenta MAX Unlimited 55 – are packed with other perks like including monthly taxes and fees and free stuff every week from T-Mobile Tuesdays, which can add up to HUNDREDS more dollars saved every year.

Chicago-based flavored malt beverage supplier Mike’s Hard Lemonade Co. has named Work In Progress LLC creative agency of record. The agency will focus on continued growth for the company, including the launch of a new product, Mike’s Hard Lemonade Seltzer.Mike’s also produces and sells Mike’s Hard Lemonade and Mike’s HARDER Lemonade.The new creative will launch in March and continue throughout the year, Mediapost reports. 

French/ West/ Vaughan (FWV), one of the nation’s 20 largest independently-held public relations and integrated marketing agencies, has been selected by Reborn Clothing Co. to support the brand’s integrated marketing strategy development and execution. Reborn Clothing Co. is a textile upcycling company on a mission to turn consumer and corporate waste into new, useful items.This is the company’s first agency partnership. The review included several agencies in the Raleigh, NC area.Reborn Clothing Co. started as a way for individuals to get clothing out of the back of their closets and made into new products, but the company quickly discovered an opportunity for textile waste reduction on a larger scale. Today, Reborn offers sustainable solutions to consumers and organizations of all sizes. Operating from manufacturing facilities in North Carolina, Reborn works with top brands, colleges and universities to transform surplus branded apparel and textile waste into enduring products.

Campari’s flagship vodka SKYY vodka appoints Minneapolis-based MONO as 1st global AOR, following a five month review. Mono will be responsible for developing a global creative platform across multiple international markets launching in the first half of the year, which will run across a variety of media channels. The appointment comes as Skyy Vodka is preparing a brand repositioning including a new recipe and packaging, following years of sales declines.

World Famous lighter brand Zippo appointed Ogilvy as its creative, PR and social agency partner, following a competitive review.Ogilvy will work with the brand via an integrated team combining expertise across creative, influencer marketing, media relations, performance media and social strategy. Led out of Ogilvy New York, the team will draw on talent from across Ogilvy’s global network spanning 132 offices in 83 countries.

At this exclusive virtual event on March 24, 2021, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.