Facebook – Facebook Pixel: A step-by-step guide to install and create this data-gathering tool
Looking for steps for installing and using the Facebook Pixel tool? Here is a quick guide.
- Facebook Pixel is used for keeping a track of the data from Facebook ads, optimize ads etc.
- It works by placing and triggering cookies to the audience who’re interacting with your business.
- A user can enable Facebook Pixel on the website of their business.
The Facebook Pixel has emerged as one of the most efficient data-gathering tools that help in making advertisements across Facebook and Instagram. It’s a must-see tool if you’re planning to advertise something on Facebook or Instagram.
What is the function of Facebook Pixel?
Facebook Pixel helps in keeping track of the data from Facebook ads, optimize ads to build target audiences for future ads. It also helps in re-marketing the audience who have taken some kind of option on the page.
It works by placing and triggering cookies for the audience who’s interacting with your business on Facebook and Instagram. A user can use a Facebook Pixel on the website of their business.
How to create Facebook Pixel?
Step 1: Go to the Events Manager section on Facebook.
Step 2: Now, click on Connect Data Sources and select the Web option
Step 3: Select Facebook Pixel and click on Connect.
Step 4: Now, add your Pixel name.
Step 5: You have to enter the URL of your website to check for easy setup options.
Step 6: At the end, click Continue.
How to Install the Facebook Pixel Event Code?
After creating the Facebook pixel, you need to use a Tag Manager plugin to install the pixel if you’re using a third-party website. You need to copy-paste the pixel code through the Install Pixel Base Code page. You have to click in the code box to copy the code to your clipboard. Paste it in the header tags of your website, under the SEO settings option.
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