Fb – Fb, Sony Footage Networks India accomplice to convey video-on-demand content material to followers from India Tour of Australia
Fb has introduced a digital content material partnership with Sony Footage Networks India (SPNI) for the Indian nationwide cricket staff’s tour of Australia that kick-started on November 27.
The partnership entails unique video-on-demand match content material being showcased on Fb Watch, the social media platform, throughout three ODIs, three T20Is, and 4 Checks in relation to the mentioned video-on-demand match content material supplied by SPNI.
The big selection of content material will embrace match highlights, in-play moments with greatest catches, greatest wickets, and man of the match amongst others and can function on Sony Sports activities India’s Fb web page, enabling followers to atone for motion they missed and speak about or share the highest moments with their buddies.
Manish Chopra, Director and Head of Partnerships, Fb India, mentioned, “At Facebook, we are committed to deepen and enhance engagement with cricket fans across the globe by bringing best-in-class, premium action to them in ways that ignite conversations, build connections and enhance affinity towards the sport. We are delighted to work with Sony Pictures Networks India (SPNI) to bring some of the most exciting moments from one of India’s most awaited overseas tours to cricket fans on Facebook Watch.”
Manish Aggarwal, Head, Development and Monetisation, Digital Enterprise, Sony Footage Networks India, mentioned, “We are excited to partner with Facebook as the exclusive social media platform for the India tour of Australia. This association will enable us to offer interesting match content to a host of cricket enthusiasts and drive further engagement for the much-hyped tournament, across the Indian subcontinent. This collaboration will surely get the fans closer to the game.”