Fb – Fb to stream cricket content material, companions with Sony Photos
Social media platforms, together with streaming networks, are getting severe about sports activities telecasts, which hitherto had been dominated by tv channels.
Not too long ago we had Amazon Prime Video strolling away with the India territory telecast rights of cricket from New Zealand.
And now we’ve Fb signing a digital content material partnership with Sony Photos Networks India (SPNI) for the Indian nationwide cricket group’s tour of Australia.
The partnership will contain unique video-on-demand match content material being showcased on Fb Watch, throughout three ODIs, three T20Is, and 4 Checks.
Sony, in fact, has the telecast rights for the sequence in India.
The tour started on November 27, and can run until January 19, 2021.
What the partnership means for Fb and Sony?
The content material will embody match highlights, in-play moments with finest catches, finest wickets, and man of the match amongst others and can characteristic on Sony Sports activities India’s Fb web page.
Manish Chopra, Director and Head of Partnerships, Fb India, mentioned, “At Facebook, we are committed to deepen and enhance engagement with cricket fans across the globe by bringing best-in-class, premium action to them in ways that ignite conversations, build connections and enhance affinity towards the sport. We are delighted to work with Sony Pictures Networks India (SPNI) to bring some of the most exciting moments from one of India’s most awaited overseas tours to cricket fans on Facebook Watch.”
Manish Aggarwal, Head, Progress and Monetisation, Digital Enterprise, Sony Photos Networks India, mentioned, “We are excited to partner with Facebook as the exclusive social media platform for the India tour of Australia. This association will enable us to offer interesting match content to a host of cricket enthusiasts and drive further engagement for the much-hyped tournament, across the Indian subcontinent. This collaboration will surely get the fans closer to the game.”
Not the primary tryst with sports activities for Fb
Fb is already the rights holder for the telecast of the favored La Liga (Spanish soccer league) in India.
Fb additionally tried, albeit unsuccessfully, for the telecast rights of the IPL for the 2018-2022 season. It was able to put in Rs 3900 crore. But it surely was pipped by the Star Community.
The Disney-owned Star platform is the one which dominates the cricket telecast/streaming section in these components. It has the rights to the Indian Premier League (IPL) till 2022. Star additionally has the rights to telecast/stream the Board of Management for Cricket in India (BCCI) and the Worldwide Cricket Council (ICC) matches till the 2022-23 season.
Star and Sony have been duopolising the sector.
The arrival of deep-pocketed gamers like Amazon and Fb, if not something, will not less than hold Star and Sony in test.
